Starbucks' Premium Sparkling Water

Starbucks Corporation and Suntory Foods Limited will launch "Starbucks® Sparkling Refreshing Taste (Zero Calories)" and "Starbucks® Sparkling Peach Splash (Low Calories)," Starbucks brand clear sparkling drinks, on February 27 (Tuesday) at 20,033 Seven-Eleven stores nationwide (as of the end of January 2018), as an advance release.



While known for its coffee and for providing a "Starbucks experience" that brings a little surprise, emotion, and enjoyment to everyday life, Starbucks has also created a new "premium category" of high-value-added products in the chilled cup coffee market since September 2005. This allows even those unfamiliar with Starbucks to easily enjoy the Starbucks experience at home, in the office, or on the go.

Carbonated mineral water is consumed daily in Europe and America, but in Japan, it has traditionally been used mainly as a mixer for alcoholic beverages like cocktails and has not been widely familiar. In recent years, driven by its crisp taste, low-calorie nature, and growing health and beauty consciousness, there has been an unprecedented boom in sparkling water, and the market continues to grow.

Derived from Coffee Cherries (Including Green Beans)
Contains Caffeine and Coconut Juice Rich in Minerals

As a unique commitment from Starbucks, a coffee chain, these drinks are formulated with caffeine derived from coffee cherries (including green beans) and coconut juice, a popular ingredient known for its beauty and health benefits. The moderate carbonation and refreshing sensation clear the mind during the afternoon work session after lunch, promoting a positive and forward-looking mood. Its convenience, being drinkable directly from the bottle, makes it ideal for office workers' refreshment breaks.



"Refreshing Taste" is zero-calorie with a pleasant carbonation and refreshing sensation. "Peach Splash" contains less than 10% peach and apple juice, uses naturally derived sugar instead of artificial sweeteners, offering a subtle, gentle sweetness and a distinctively crisp finish.

"Refreshing Taste" has a dry, simple flavor, making it suitable as a beverage during or after meals. "Peach Splash" contains only 19 calories per 100ml, making it a great alternative to juice for those who want something slightly sweet but are mindful of their calorie intake.

The slim 390ml bottle fits easily on an office desk. While typical 500ml bottles are often left unfinished, this size is perfectly manageable. The fizzy, refreshing sensation lasts even when left on the desk for a while.

Urban and Stylish Bottle Design

The packaging features a clear label that evokes a sense of refreshment. The Starbucks logo is placed in the center of the bottle, with the corporate green color of the cap and logo standing out in an urban, stylish design. The chic bottle blends in well even when placed on a desk.

This new type of clear sparkling drink, imbued with Starbucks' unique commitment and premium feel, offers a novel beverage experience. Why not try it for a refreshing break to power through your workday?

Starbucks® Sparkling Refreshing Taste (Zero Calories)

An unsweetened, zero-calorie drink. The carbonation in the clear bottle provides a pleasant, refreshing sensation. Shelf life: 6 months.
Suggested Retail Price: 390ml - ¥130 (excluding tax)

Starbucks® Sparkling Peach Splash (Low Calories)

Features a refreshing and fresh sweetness from peach and apple juices. Only 19 calories per 100ml. Shelf life: 6 months.
Suggested Retail Price: 390ml - ¥140 (excluding tax)

Special Websitehttp://www.starbuckssparkling.jp/