SAKAMA has collaborated with "Daichiku Sado" to launch the "Hanekko Set" on Friday, March 11, 2022. This set includes five live sweet shrimp (amaebi) from Sado Island and 25 fresh ones, delivered directly to your home. It's an experiential food education set designed for parents and children to learn the importance of life.

With the current focus on SDGs, food loss reduction is a major issue. The estimated amount of food loss for fiscal year 2018, announced in April last year, was 6 million tons. Although it has decreased annually, a significant amount of food is still wasted.

To help people understand the value of life, SAKAMA is launching the experiential food education set "Hanekko Set," based on the idea that it's important to first provide an opportunity to learn about living creatures themselves. The set includes five live amaebi, 25 fresh ones, and observation report sheets that also serve as a "Hanekko" brochure, all delivered to your home.

Many children today have fewer opportunities to interact with nature and grow up in environments where delicious food is easily accessible. As a result, they often eat their meals without much thought about the ingredients, how they are processed, or how they arrive at the dining table.

The "Hanekko Set" allows parents and children to observe live amaebi, prepare them, and eat them, providing an experience to learn about the preciousness of life. While preparing the cute shrimp might feel difficult, it is precisely through this that they can learn to appreciate life and increase the number of children who can say "Itadakimasu" with heartfelt gratitude.

The "Hanekko Set" is the sixth installment in the "Parent-Child Fish Experience Direct Delivery!" series. It not only teaches the value of life but also emphasizes quality. You'll receive high-freshness amaebi, made possible by same-day return fishing, delivered directly from Sado Island while preserving the shrimp's natural flavor.

Their vibrant red color is a testament to the freshness of the Niigata Prefecture sweet shrimp. By transferring the shrimp to tanks at the fishing port immediately after landing, their freshness is maintained. Furthermore, direct contracts with fishing boats, bypassing intermediaries, allow for immediate packing of shrimp caught that very morning.

The five live amaebi are briefly kept in tanks filled with "Sado Marine Deep Water," drawn from 332 meters deep in the Sado offshore waters (3.6 km from the coast). This water is extremely low in temperature and highly pure, and the shrimp are kept in this flowing water immediately after being landed. They are delivered in the same condition as those supplied to high-end inns.

This is a new form of food education, allowing you to interact with live shrimp at home without traveling far. It seems like a valuable opportunity for families to reflect on the importance of life.