TAG Heuer Café @ The Momentum by Porsche Opens to Celebrate the Partnership Between TAG Heuer and Porsche

TAG Heuer
Porsche

A Grown-Up Secret Base Café, a Collaboration Between TAG Heuer and Porsche

TAG Heuer and Porsche are collaborating on a café. "TAG Heuer Café @ The Momentum by Porsche" has opened for a limited time until Sunday, June 27, 2021, at "The Momentum by Porsche," the world's first Porsche-concept restaurant bar, located in Minato Ward.

Text by YANAKA Tomomi | Edit by TSUCHIDA Takashi

Chauffeur Service to TAG Heuer Ginza Boutique by Porsche

"TAG Heuer Café" has opened at "The Momentum by Porsche" to celebrate the partnership between TAG Heuer and Porsche, which was established in February of this year.

TAG Heuer Café @ The Momentum by Porsche Opens to Celebrate the Partnership Between TAG Heuer and Porsche | TAG Heuer

Inside, the partnership between the two brands, which share a common DNA in motorsports and racing, can be felt, creating an atmosphere akin to a playful, adult secret base.

The menu features dishes inspired by the brand images of TAG Heuer and Porsche, as well as Swiss specialties from TAG Heuer's headquarters, such as "Cheese Fondue-style Sandwich," photogenic desserts, and original lattes adorned with the TAG Heuer logo – all exclusive offerings.

Additionally, by reservation only, a chauffeur service is available from the restaurant to the TAG Heuer Ginza boutique or Espace TAG Heuer Ginza via Porsche vehicles. After enjoying the world of TAG Heuer and Porsche through food and drinks, guests can also experience fitting watches, including the "TAG Heuer Carrera Calibre Heuer02 Chronograph Porsche Special Edition," commemorating the partnership.