EAT | Dom Pérignon Collaborates with Jeff Koons
DOM PÉRIGNON
EAT | Bottle Holder Object & Limited Edition Gift Box Created
Dom Pérignon Collaborates with Jeff Koons
Dom Pérignon collaborates with New York-based contemporary artist Jeff Koons. The "Balloon Venus for Dom Pérignon," a bottle holder object, and a limited edition gift box, "Dom Pérignon by Jeff Koons," will be released.
Text by KUROMIYA Yuzu
Challenging New Possibilities with Playful Expression
Jeff Koons, based in New York, creates unique works by fusing pop, conceptual, and appropriation art within popular culture. For this collaboration, his monumental sculpture "Balloon Venus" has been adapted to align with the image of Dom Pérignon.
The "Balloon Venus for Dom Pérignon," a bottle holder object where a miniature version of the original sculpture envelops a single bottle of Dom Pérignon Rosé, has been created. It is available for limited pre-order production for one year, with orders currently being accepted.
Furthermore, a gift box inspired by this artwork will also be available in limited quantities from early October. These will be offered in two varieties: the "Dom Pérignon Vintage 2004" Blanc (white) and the "Dom Pérignon Rosé Vintage 2003" Rosé.
The gift boxes feature a pink Balloon Venus for Rosé and a yellow one for Blanc, designed on the front and sides. The smooth surface of the Balloon Venus reflects Koons' studio, as if representing the energy of creation, and is further adorned with his signature.
Dom Pérignon and Jeff Koons share a historical awareness, a drive for constant innovation, and a pursuit of perfection in their "creation." The collision of their creativity has resulted in these playful objects.
MHD Moët Hennessy Diageo Ltd.
Tel. 03-5217-9732




