EVENT | Veuve Clicquot POP-UP BAR Opens for Two Days Only

EVENT | Enjoy Veuve Clicquot Yellow Label and Joël Robuchon's Food

Veuve Clicquot "POP-UP BAR" Opens for Two Days Only

Toast to an exciting summer's start with a Veuve Clicquot "guinguette"!──For two days only, July 12th (Fri.) and 13th (Sat.), the Veuve Clicquot POP-UP BAR "YELLOW SUMMER 2013 –La GUINGUETTE–" will open at "valveat 81" in Aoyama, Tokyo.

Text by KAJII Makoto (OPENERS)

Veuve Clicquot's AIRSTREAM (Food Truck) Makes its Japan Debut!

This year again, a fun and stimulating POP-UP BAR opens to celebrate the arrival of summer with "Veuve Clicquot Yellow Label." This year, we present "La GUINGUETTE" in the Veuve Clicquot style.

A guinguette was a "sophisticated social gathering place for adults" that became hugely popular among Parisians in the 1920s, where they could enjoy drinks and dancing with friends. For "YELLOW SUMMER 2013," Veuve Clicquot playfully reinterprets this French-style social hub, blending pop aesthetics with refined elegance.

Veuve Clicquot's AIRSTREAM (food truck), which tours the world, will also make its Japan debut, creating a "guinguette style" that complements the elegant and bold taste of Yellow Label.

Furthermore, this event features special food created in collaboration with Joël Robuchon. Enjoy a food menu, conceived by Joël Robuchon exclusively for this occasion, alongside Yellow Label.

YELLOW SUMMER 2013 –La GUINGUETTE–
Date | July 12th (Fri.) and 13th (Sat.), 2013, 12:00 PM – 10:30 PM daily
Venue | valveat 81
4-21-26 Minamiaoyama, Minato-ku, Tokyo
http://www.mhdkk.com/products/veuvecliquot/20130621.html