Alexander Wang Hosts Pop-Up Event | alexanderwang
LOUNGE / EAT
April 4, 2019

Alexander Wang Hosts Pop-Up Event | alexanderwang


alexanderwang


Launch of "Collection 1" with a "Chinese American" Theme


To celebrate the launch of the new collection from the reborn alexanderwang, a food and drink pop-up event inspired by Taiwanese night markets will be held. It will take place over two days, Saturday, April 6th, and Sunday, April 7th, 2019.

Text by WASEDA Kosaku (OPENERS)




Enjoy Chinese Food & Drinks


Starting with the Spring/Summer 2019 season, ALEXANDER WANG has changed its brand name to alexanderwang and its collection name to "collection 1," marking a brand renewal.

The theme for "collection 1" is "Chinese American." To commemorate its launch, a food and drink pop-up event titled "STRAIGH OUTTA CHINA (TOWN)" will be held at the alexanderwang Aoyama store, inspired by Taiwanese night markets.

alexanderwang

alexanderwang



The store interior is designed to evoke Chinatown, and visitors can enjoy exclusive daily menus, created in collaboration with the popular Chinese restaurant "JASMINE" and the Los Angeles-based tea room "ALFRED TEA ROOM," free of charge.

The event runs for two days, April 6th (Saturday) and 7th (Sunday). As the menu offerings differ each day, it's an event worth visiting on both days.

alexanderwang

alexanderwang

alexanderwang



Additionally, customers who purchase eligible items can participate in a workshop to customize their T-shirts with original patches at a location of their choice.

STRAIGH OUTTA CHINA (TOWN)
Dates: Saturday, April 6th – Sunday, April 7th, 2019
Hours: 12:00 PM – 8:00 PM
Venue: alexanderwang Aoyama Store
5-3-18 Minamiaoyama, Chuo Building C2, Minato-ku, Tokyo

FOOD & DRINK MENU

April 6th (Sat) 12:00 PM & 4:00 PM
FOOD: JASMINE's signature "Sichuan Chili Chicken"
DRINK: Blue Jasmine Tea
(Jasmine tea, butterfly pea, lemonade)
A tea drink featuring a striking blue-to-purple gradient, based on refreshing jasmine tea,
with the herbal tea "butterfly pea" and sweet-and-sour lemonade, created by ALFRED
TEA ROOM.

April 7th (Sun) 12:00 PM & 4:00 PM
FOOD: Shrimp Garlic Fries
DRINK: Alfred Pink Drink
(Assam tea, milk, strawberry, beet)
A tea drink made with Alfred's house Assam tea, colored a cherry blossom pink with the natural flavors of strawberry and beet.

FOOD: JASMINE
https://jasmine310.com/
DRINK: ALFRED TEA ROOM
http://alfredtea.jp/
EMBROIDERY: Salon du reDESIGN Closet.net
https://www.redesign-closet.net/


Inquiries


alexanderwang


https://www.alexanderwang.com/jp-ja/