The Key to Diet After 30: Choosing the Right Carbs

Hitomi Onishi, a total diet counselor with nearly 20 years of experience as a personal trainer in Japan and the US, has acquired numerous nutrition certifications. She conceived "VEGGI de PAN" about two years ago, prompted by her own health issues. "I had always struggled with stress-related weight gain, but at age 38, my hormone balance became disrupted, making me more prone to gaining weight than ever before. At the same time, I developed food allergies."

Facing these physical changes, she delved into various research papers and books. Through her studies, she realized the increasing importance of high-quality nutrition with age. She concluded that rather than indiscriminately restricting carbohydrates, which were considered the enemy of dieting, it was crucial to properly consume good quality carbs from natural sources – that is, from vegetables and fruits. With this realization, she established h+diet Laboratory to create her ideal sweets.

A Taste of a Once-in-a-Lifetime Encounter, Built on Trust

Leveraging the scientific knowledge gained from her daily research and the techniques learned at a patisserie vocational school, Onishi perfected "VEGGI de PAN" after much trial and error. Vegetables constitute over half of the ingredients. These are not just any vegetables, but 100% organic, domestically grown produce sourced directly from contracted farmers across Japan. Onishi personally meets and speaks with the producers, ensuring she sources only from those she trusts. Instead of wheat flour, the dough uses ground organic nuts, and virgin coconut oil replaces butter, achieving a gluten-free and butter-free product. Even the eggs come exclusively from free-range hens fed organic vegetables, demonstrating her uncompromising approach to ingredient selection.

Upon tasting, the dense dough has a moist texture, and one can sense the natural flavors of vegetables and fruits concentrated within. The initial bite is met with a gentle sweetness, which deepens into a robust flavor as you chew, revealing the inherent power of the ingredients.

The combination of ingredients, which changes every two weeks, is entirely conceived by Onishi herself. She deliberately selects unusual vegetables and experiments with exquisite pairings, hoping customers will experience ingredients they might not normally encounter. This element of new discovery with each purchase is a significant appeal of "VEGGI de PAN."

All products from h+diet Laboratory, including "VEGGI de PAN," are made solely by Onishi and are produced entirely to order, sold primarily online. This stems from her desire to "deliver only what is satisfactory to our valued customers and to minimize waste of the ingredients carefully cultivated by the farmers we deeply trust." This philosophy aligns with efforts to reduce food loss, a serious global issue.

This exquisite creation, born from scientific evidence and an unwavering commitment, embodies Onishi's sincere wish for the happiness of as many people as possible, poured into "VEGGI de PAN," which evolves daily through countless trials.


h+diet Laboratory
Address | Hilltop I 101, 1-13-5 Minamisenzoku, Ota-ku, Tokyo