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March 17, 2017
Two-Day Limited Pub to Celebrate "St. Patrick's Day" Opens | JAMESON
JAMESON
Ireland's Festival: St. Patrick's Day
St. Patrick's Day, a traditional Irish holiday. To celebrate, "JAMESON" is opening a pop-up pub, "THE JAMESON SAINT PATRICK’s PUB," for a limited time on March 18th (Saturday) and 19th (Sunday), 2017.
Text by WASEDA Kosaku (OPENERS)
Enjoy Pairings of Whisky and Craft Beer
Around the 5th century, Saint Patrick, a missionary, brought Christianity to Ireland. Through his fervent missionary work, Ireland became a devout Catholic nation, and he is still revered today as Ireland's patron saint.
In Ireland, his death anniversary on March 17th is celebrated as "St. Patrick's Day." The streets are filled with a festive mood, and people gather at pubs with friends to enjoy whisky and beer.
Parades and festivals are held worldwide, adorned with green, the symbolic color of Ireland. In Japan, Asia's largest parade will take place on March 19th (Sunday), 2017, in Tokyo's Omotesando.
Irish whisky "JAMESON" is opening a pop-up pub, "THE JAMESON SAINT PATRICK’s PUB," for a limited time on March 18th (Saturday) and 19th (Sunday), 2017, to celebrate "St. Patrick's Day."
In collaboration with Japanese brewery "DevilCraft," you can fully enjoy pairings of whisky and domestic craft beer. DevilCraft boasts top-quality brews, having won a gold medal at the "World Beer Cup 2016."
Whisky and beer have been consumed together for a long time, with records dating back to 1602 in Ireland. It began as a way to quench thirst with beer as a chaser while drinking whisky. Both share malt as a primary ingredient and undergo saccharification and fermentation, making them an excellent match.
"THE JAMESON SAINT PATRICK’s PUB" will offer pairing sets of "JAMESON" whisky and popular craft beers from "DevilCraft." By registering on the "JAMESON" website, you can also experience a pairing with the world's first barrel-aged beer, aged in Irish whisky barrels by "DevilCraft" (limited to the first 400 guests).
Furthermore, "JAMESON" has celebrated "St. Patrick's Day" annually since 2012, releasing commemorative bottles. The 2017 edition, the sixth in the series, features a design by Steve McCarthy.
The illustration draws inspiration from a famous episode in Dublin's history, where a single act of bravery brought peace to the city during a time of conflict. The handshake of friendship, a symbol of that bravery, is depicted as the main motif.
THE JAMESON SAINT PATRICK’s PUB
Dates | March 18th (Saturday) & 19th (Sunday), 2017
Hours | 11:00 AM – 8:00 PM (Last Order 7:30 PM)
Venue | BA-TSU ART GALLERY
5-11-5 Jingumae, Shibuya-ku, Tokyo
Website | https://www.jamesonwhiskey.com/jp/plans/devil-craft
Jameson St. Patrick's Day Limited 2017
Volume | 700ml
Alcohol Content | 40%
Price | ¥2,071 (excluding tax)
Inquiries
Jameson / Pernod Ricard Japan
Tel. 03-5802-2671
https://www.jamesonwhiskey.com/jp