Book: An Essay Collection on Standards, Penned by a Parisian Connoisseur
BOOK | An Essay Collection on Standards, Penned by a Parisian Connoisseur
Yuriko Yamamoto's "My French Standards: A to Z"
Yuriko Yamamoto has authored over a dozen books on European culinary culture, including that of Paris. Her latest release is a charming, dictionary-style collection of essays, richly illustrated with photographs and drawings. This book, it turns out, was born from a request by the book-loving owner of a select shop that recently opened in Kamakura.
Text by YAMAMOTO Yuriko
A Journey Through 13 Years of Memories, Gazing Towards Distant France
It has been exactly one year since my return to Japan from Paris, where I lived for 13 years, as of April 2010. My initial goal was to study French patisserie, but I never imagined I would stay for so long. Fortunately, by writing books and articles that introduced French and European food culture and lifestyles beyond the realm of French patisserie, I was able to earn my right to live in Paris.
In March of this year, I held a book launch event at Gallery Feb in Kichijoji for my book "70 Treasures of Paris" (Mainichi Shimbun Publishing), a culmination of my life in Paris. During the event, I reconnected with a dear acquaintance – Mr. Jun Yamaguchi, a writer, who inspired me to write "My French Standards: A to Z" (Magazine House).

"My French Standards: A to Z"
I recall meeting Mr. Yamaguchi in 2004. At the time, I was a collector of café au lait bowls, organizing events and publishing books about them in Tokyo. One day, Mr. Yamaguchi approached me, saying, "I'd like to feature café au lait bowls in an upcoming magazine and would love to interview you about their history and background." As I was still quite new, the words of the intermediary – "He's a very popular and experienced writer, so please be sure to be respectful" – stayed with me.
Thanks to his professionalism and pleasant personality, Mr. Yamaguchi has a wide network of contacts. Mr. Hiroshi Wakimoto, the client for "My French Standards: A to Z," is one of them.
Mr. Wakimoto currently runs a French-themed select shop online called "4cups+desserts." He commissioned Mr. Yamaguchi to create a book as a commemorative piece for the grand opening of his new physical store and café in Kamakura.
The content was left entirely to our discretion. Mr. Wakimoto's request was simply to create a valuable book suitable for sale in general bookstores, without any promotional material or articles about "4cups+desserts." About three months ago, Mr. Yamaguchi called me with this proposal: "Would you like to create a book together?"
It's surprisingly difficult to write freely on a given theme. Mr. Yamaguchi, being the seasoned professional he is, offered a breakthrough suggestion: "How about introducing things you love in alphabetical order? Some letters will have many items, while others, like 'X,' 'Y,' or 'Z,' might be challenging."
First, I listed everything I loved from A to Z, just as they came to mind. I struggled to narrow down the many items starting with 'C,' 'P,' and 'S,' and found it difficult to find suitable items for letters like 'K' and 'W,' which are rarely used in French. Despite the challenges, the process of filtering my passions through the 'A to Z' framework was incredibly enjoyable, clarifying what I loved and why. I spent my days recalling memories from my 13 years in France and translating them into words.
I am known, both to myself and others, for my love of trivia. However, Mr. Yamaguchi specifically requested, "Keep the trivia to a minimum; focus on your personal perspective on each item, but keep the essays light and easy to read." Therefore, I paid close attention to the amount of trivia included. To avoid an overwhelming amount of text, I also interspersed numerous photographs I had taken over the years.
Thanks to Mr. Yamaguchi and the entire team, I believe the book has turned out beautifully balanced. The elegant, pale green cover and the classic floral pattern on the endpapers are striking. Its compact, easy-to-hold size makes it perfect to slip into a bag. It would be the greatest joy for me as an author if you would take it along to your favorite café.
"My French Standards: A to Z"
By Yuriko Yamamoto / Magazine House
Price | ¥1,260
Photographs | Yuriko Yamamoto
Illustrations | Takashi Matsumoto
Book Design | Tomoya Yoshida, Yoshimi Ota (BB COMPANY)
4cups+desserts Kamakura
The first floor offers clothing and accessories, while the second floor houses "Biscuit," a café directly managed by the shop.
Business Hours | 11:00 AM – 6:00 PM, Friday – Tuesday
Closed | Wednesdays and Thursdays
1-9-14 Ogigayatsu, Kamakura, Kanagawa Prefecture
Tel. 0467-25-6300




