Randomly Inserted Postcards

Gucci has published "Epiphany," a special photobook by photographer Ari Marcopoulos. "Epiphany" features select images shot in Milan for the2016 Pre-Fall Womenswear2016 Pre-Fall womenswear and menswear collection lookbook. All were shot by Marcopoulos, showcasing his signature direct and relaxed style.

The book is presented in an air-cushioned envelope, featuring Gucci's new snake hologram seal on the front and a black silkscreen Gucci logo on the back, creating a very stylish finish. The clear pocket on the book cover contains 13 selected masterpieces from Marcopoulos's work, presented as 15cm x 10cm postcards, randomly inserted one by one, adding an element of surprise. The back cover features words from Alessandro Michele, and a double-sided color poster is also folded inside.



Regarding Gucci's "Dionysus" bag, Marcopoulos states in the book: "We spent seven days photographing the collection designed by Alessandro. As the days went by, it felt like we were in ancient Rome, yet simultaneously grounded in the present and future. Above all, it was such a joyful experience that I believe even the god Dionysus would have been pleased."

This book, with a limited print run of 1,000 copies, was first released at Dover Street Market New York. To coincide with the May 5th launch, an autograph session with Marcopoulos was held at Dover Street Market New York. This event was part of the Dover Street Market Open House during the Frieze New York art fair, held across Manhattan. Marcopoulos himself greeted customers and signed books, concluding successfully.

Priced at 7,000 yen (excluding tax), it is a limited edition. It is scheduled for release in June at Dover Street Market London and Gucci Museo in Florence.