Live Art Painting Event at COACH Omotesando and COACH Ginza on March 21st (Wednesday, holiday)!

This spring, COACH Creative Director Stuart Vevers has playfully reimagined the signature collection, combining the iconic C pattern with a sense of nostalgia.

Artwork by Keith Haring, a pop artist active in New York in the 1980s, adorns the items.

Inspired by Keith Haring's art and COACH's iconic signature pattern, a unique collaboration between COACH and various artists has been realized.

Artists are given free rein to use COACH's signature pattern to create their own works. Following its launch at New York Fashion Week in February, this project will be rolled out sequentially in various countries around the world.


In Japan, various inspiring art collaborations are taking place. One such event is the live art painting held at COACH Omotesando and COACH Ginza. The collaborating artists are Colliu and Chocomoo.

In addition, works by other artists, including this project, will be exhibited at Aoyama Street Wall and Nakameguro Tsutaya Books. We encourage you to see the original artwork created by these emerging artists with your own eyes.

Colliu
An artist and model. She presents her unique world through various methods such as drawings, paintings, and three-dimensional works, focusing on humanoid motifs with distinctive eyes. Her exhibition "KAN-KAN" is currently being held at NEW ALTERNATIVE gallery in Kagoshima. It is scheduled to tour Osaka and Tokyo in spring and early summer.

Chocomoo
An illustrator from Kyoto. Her characteristic style is to depict everything in pop and original works in monochrome. She collaborates with apparel brands and companies both in Japan and overseas, and provides art for various artists. She is active in a wide range of scenes, including participating in art shows both domestically and internationally.

Live Art Painting
Date: March 21, 2018 (Wednesday, holiday)
Time: 1:00 PM onwards
Location:
COACH Omotesando
3-6-1 Kita-Aoyama, Minato-ku, Tokyo oak omotesando
COACH Ginza
5-4-3 Ginza, Chuo-ku, Tokyo
Artists: Colliu (COACH Omotesando), Chocomoo (COACH Ginza)

Outdoor Exhibition
Period: Until Saturday, March 31, 2018
Location: Aoyama Street Wall
Intersection of Minami-Aoyama 3-chome, Killer Street

Indoor Exhibition
Period: Thursday, March 22, 2018 – Wednesday, April 4, 2018
Location: Nakameguro Tsutaya Books Share Lounge
1-22-10 Kami-Meguro, Meguro-ku, Tokyo
During the exhibition period, customers who purchase products at select Tsutaya Books locations will receive original stickers featuring artwork by the artists.
*Quantities are limited.