Could Your Photo Become a Product?

Versace launched "7 Bags for 7 Cities," a photo contest centered around seven key cities: Beijing, Hong Kong, Milan, New York, Paris, São Paulo, and Tokyo. This initiative aims to incorporate submitted photographs into the customization of limited-edition bags, inviting consumers to participate in the maison's creative process.

To enter, capture unique, evocative, and iconic photos from any of the seven cities and upload them to the official website (palazzoempire.versace.com). Versace will select one winning image from each city. These chosen photographs will be used to customize exclusive "Palazzo Empire" bags, which will be sold in limited runs of 10 units at Versace boutiques in each of the seven cities.

The grand prize winner will receive a trip to Milan, Italy, complete with an invitation to the Versace Spring/Summer 2017 Women's Fashion Show in September 2016. The submission deadline is May 16, 2016. This is your chance for an iconic photo of Tokyo to be transformed into a coveted product.

7 Bags for 7 Cities
Submission Period | Monday, May 16, 2016
Seven Cities Featured | Beijing, Hong Kong, Milan, New York, Paris, São Paulo, Tokyo
Content | Submit unique, evocative, and iconic photographs
How to Enter | Submit via the official website: palazzoempire.versace.com (Japanese language support available)

Prize | Trip to Milan, Italy, including an invitation to the Versace Spring/Summer 2017 Women's Fashion Show