EVENT | Second limited-time shop from creative unit "FreshService"

EVENT | Creative Director Takayuki Minami Presents

FreshService Opens a Limited-Time Shop

FreshService, curated by Creative Director Takayuki Minami, will open a mobile creative select shop at EYE OF GYRE, a gallery on the 3rd floor of Omotesando's GYRE, from Saturday, July 5th to Sunday, July 27th.

Text by Yuzu Kuromiya

Exhibitors Elevating Everyday Life to the Creative

FreshService is a creative unit that embodies the present, proposed by Creative Director Takayuki Minami. For this second event, the theme is "New Luxury," with FreshService reinterpreting clothing, food, and living. It will be a pop-up shop gathering carefully selected exhibitors.

The event is expected to feature 10 to 15 stores, including "Stüssy Livin' General Store," which offers a rich lifestyle from Stüssy; "Best Packing Store," specializing in "journeys" that nourish the soul; and "Shikohin Kenkyujo x OMOTESANDO KOFFEE x Ogawa Coffee," serving exquisite coffee brewed with an AeroPress. These selections aim to elevate everyday life into the creative.

This event promises to be enjoyable not only for fashionistas but also for those conscious about food and health.

FreshService in EYE of GYRE
Dates | Saturday, July 5th - Sunday, July 27th
Venue | EYE OF GYRE, 3F GYRE Building, Omotesando
5-10-1 Jingumae, Shibuya-ku, Tokyo