Ardbeg Hosts the Pete Soccer Tournament | Ardbeg
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June 10, 2015

Ardbeg Hosts the Pete Soccer Tournament | Ardbeg


Ardbeg


Events Worldwide to Celebrate 'Ardbeg Day'


Ardbeg Hosts a Peat Football Tournament


Ardbeg, the ultimate Islay malt, has won the 'World's Best Scotch Award' for four consecutive years since 2008. To celebrate 'Ardbeg Day' on Saturday, May 31st, a 'Ardbeg Peat Football Tournament' will be held in Toyosu, Tokyo.


Text by KUROMIYA Yuzu




Get an Early Taste of the Limited Edition 'Auriverdes'


On the Isle of Islay, the 'Islay Whisky Festival,' a celebration of whisky and music, takes place annually from the last week of May to the first week of June. During this period, each distillery holds its 'Open Day' on a rotating schedule, attracting passionate malt fans. Ardbeg marks the final day of this festival (May 31st this year). Since 2012, this day has been designated 'Ardbeg Day,' and events are held worldwide not only for Ardbeg fans gathered on Islay but also for Ardbeg enthusiasts across the globe.

This year, the Ardbeg distillery on Islay will host a Peat Football Tournament, paying homage to the football fields of the island. Following this, exciting peat football matches will take place in various countries, including Japan. Currently, they are seeking 12 teams (of 5 players each) of tough and wild players to compete on a special peat football court built just for this day, as well as 200 spectators to watch the 'peat football' matches while enjoying a dram of Ardbeg.



Peat Football

Peat Football


Additionally, at the venue, you can get an early taste of 'Auriverdes,' the limited edition release for Ardbeg Day, available from the same day. This 'Auriverdes' features an impressive 'gold' whisky and 'green' bottle to celebrate the World Cup. By applying a special heating process to the inside of the cask lids, it achieves a dreamlike flavor that adds notes of mocha coffee and creamy vanilla to the smoky Ardbeg.

Why not enjoy the ultimate Islay malt amidst cool music and peat, with musicians who love football also participating in this tournament?



Peat Football Tournament



Peat Football Tournament
Date: Saturday, May 31st (Event proceeds rain or shine)
Time: 1:00 PM - 4:00 PM
Venue:WILD MAGICEvent space within URBAN OUTDOOR PARK
6-1-23 Toyosu, Koto-ku, Tokyo
http://www.wildmagic.jp/
Admission Fee: Peat Football Spectator ¥2,000 (includes one Ardbeg drink)
Peat Football Team Registration: ¥10,000 (includes one Ardbeg drink per person)
*Teams consist of 5 players (fee is for 5 people)
*Players must be male
Eligibility: Participants must be 20 years of age or older (both players and spectators)
How to Participate: Pre-register via the website
https://tixee.tv/event/detail/eventId/5236
Application Period: Until Thursday, May 29th, 5:00 PM




Ardbeg 'Auriverdes'
Volume: 700ml
Alcohol Content: 49.9%
Price: ¥11,340
Release Date: Saturday, May 31st

Ardbeg Day 2014 Event Secretariat
Tel. 03-5444-6608