Delivering Various Products and Messages with Heart

"Ie Love Zoku" is a Docomo ad series that features real families and introduces the "warm family bonds" built through mobile phones, presented in monochrome photographs and anecdotes. This series, which most people have likely seen, has showcased various families, each with their own style, yet all reflecting the fundamental family bond of "being connected somewhere." Launched in 2001, it has featured over 170 families to date.

To commemorate the 10th anniversary of the ad series, and with a desire to convey the importance of family, the "Ie Love Zoku Object Project" has been launched to deliver messages through objects with "family" as its concept. This event, titled "PRODUCT FAMILY ~Ie Love Zoku Object Project~," will focus on three themes: "Objects that evoke bonds with family," "Objects passed down through generations," and "Objects to gift to loved ones," featuring the development of original products and the proposal of "Ie Love Zoku" certified products.

For the original products themed around "family," the Ie Love Zoku Executive Committee has selected and produced original items with the hope of fostering and nurturing feelings of care for family. These include the "Ie Love Zoku FAMILY TREE TABLEWARE" series by Yota Kakuta, designed for use by grandchildren's generation; the "Ie Love Zoku PHOTO ALBUM" by POSTALCO for storing family memories; and the "Ie Love Zoku DINING TABLE," a space for family gatherings. These items have been created in collaboration with manufacturers and designers who support this initiative.





Additionally, "Ie Love Zoku" certified products will be featured, with 20 presenters who resonate with this project proposing heartwarming stories and product combinations tailored to the themes. The event will showcase and sell these items, alongside a photo exhibition of families previously featured in "Ie Love Zoku."

The event coincides with the Golden Week holiday, a prime opportunity for family services. Why not invite your family and explore products that will enrich your time together?

PRODUCT FAMILY ~Ie Love Zoku Object Project~
Dates | April 28 (Sat) - April 30 (Mon)
Time | 11:00 AM - 8:00 PM
Venue | Spiral Garden (Spiral 1F)
5-6-23 Minamiaoyama, Minato-ku, Tokyo
http://www.ielovezoku.jp

20 Presenters | Masaki Yokokawa (CIBONE Representative), Astrid Klein, Mark Dytham (Klein Dytham architecture), Yuri Seki (Designer), Kodue Hibino (Costume Artist), Yuki Aoyama (Aoya Representative), Naoyuki Suzuki (TYCOON GRAPHICS Art Director / Graphic Designer), Chinatsu Kanbayashi (Interior Stylist), Jiro Nakatani & Masayoshi Tobita (e.m.), Maiko Kawakami (Actress / Glass Designer), Koji Nangu (BEAMS Creative Director), Masato Kawai (Interior Stylist), Hiroshi Eguchi (Bookshop Owner), Shinichiro Nakahara (LANDSCAPE PRODUCTS Representative), Keiko Uraji (Creative Coordinator), Yuki Agematsu (CLASKA Wedding Planner), Akio Aoki (Creative Director), Jurgen Lehl (Designer), Makoto Tanijiri (Architectural Designer), Momoyo Ando (UNITED ARROWS STYLE for LIVING Director), Masashi Asada (Photographer)