Alexander Wang Introduces a New Mini Bag Collection | Alexander Wang

Alexander Wang

First Release at Isetan Shinjuku and Alexander Wang Aoyama Flagship Stores

Alexander Wang Introduces a Mini Bag Collection

Alexander Wang has launched a collection of mini-sized bags, scaled-down versions of the brand's popular styles. They are currently available for advance purchase at Isetan Shinjuku Main Building and Alexander Wang Aoyama. They can also be purchased on the official online shop.

Text by KUROMIYA Yuzu

Creative Visuals Evoking New Beginnings Also Worth Noticing

The mini versions feature the "Emile" tote bag, a favorite among celebrities, and the "Rocco" with its Boston bag-inspired silhouette.

The "Mini Emile" boasts a stylish design with metal plates accenting various parts. Its chic appearance makes it versatile for any outfit or occasion. The "Mini Rocco," distinguished by its row of studs along the base, retains its edgy appeal even in a smaller size, adding a rock-inspired accent to any style. Both come with a shoulder strap, offering the flexibility to change how you carry them depending on your mood.

In addition to the classic black, the collection includes ivory and light pink. Vibrant "Mini Emile" colors are scheduled to arrive at the end of June. New colors will be introduced seasonally going forward.

A unique visual campaign, reminiscent of a newborn, has also been released. True to Alexander Wang's signature creativity, known for its captivating campaign advertisements, this is another aspect not to be missed.

Mini Emile
Size | W25×H17×D10cm
Price | ¥117,720 - ¥125,280

Mini Rocco
Size | W20×H12.7×D15cm
Price | ¥93,960 - ¥102,600

Alexander Wang Aoyama
Hours | 12:00 - 20:00 Irregular holidays
5-3-18 BLUE CINQ POINT C2, Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-6418-5174
http://www.alexanderwang.com