Stella McCartney Aoyama: The Highly Anticipated Relocation and Grand Opening | STELLA McCARTNEY
FASHION / WOMEN
April 20, 2015

Stella McCartney Aoyama: The Highly Anticipated Relocation and Grand Opening | STELLA McCARTNEY


STELLA McCARTNEY


Early Release Bags and Aoyama Store Exclusive Shoes Also Available


Stella McCartney Aoyama: The Highly Anticipated Relocation and Grand Opening


Stella McCartney Aoyama has relocated and opened its doors on April 24th (Friday) on Miyuki-dori in Aoyama. A new flagship store is born on a main Tokyo street lined with boutiques from various prestigious maisons.

Text by Yuzu Kuromiya




Get the New "Falabella Bag" First


The new store embraces the characteristics of the existing building while incorporating diverse materials. The original mesh facade and cube-shaped form are retained, but the interior features a practical concrete finish, mirroring the exterior details. Concrete, one of the primary materials, and other elements are used innovatively, reflecting the brand's identity through a progressive approach tailored to its location. Furthermore, Japanese aggregates and craftsmanship are integrated throughout.

The three-floor interior showcases the full collection, including ready-to-wear, accessories like bags, children's wear, lingerie, eyewear, and fragrances. A projection on the first floor brings the store to life even at night, communicating the brand's world through various activities.

To commemorate this relocation, the Aoyama store will exclusively offer two models of the iconic star patchwork Elyse shoes. Additionally, the latest iteration of the signature "Falabella" bag series will be available for pre-release. This new design, adorned with various embellishments, is poised to become an instant topic of conversation among fashionistas.

Stella McCartney Aoyama
Relocation Opening Date | April 24th (Friday)
Business Hours | 11:00 AM – 8:00 PM
3-16-12 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-3401-0088

Stella McCartney Japan
Tel. 03-6427-3507
stellamccartney.com