FASHION /
WOMEN
April 11, 2015
ithelicy Bags: Where Functionality Meets Unparalleled Convenience | ithelicy
ithelicy
Focus on Daypacks, One-Handle Totes, and Shoulder Bags
The Latest Collection: Functional and Convenient
ithelicy (Izarishii) is a brand founded by Makiko Hotei, who also launched the bag brand "HeM," and Sachiko Akazawa, who handled design for the same brand. Their latest collection, highly acclaimed by fashion industry insiders, features functional backpacks that transcend gender and are quickly gaining popularity. Here, we introduce four models.
Text by KAJII Makoto (OPENERS)
Proposing New Ways to Carry Your Bag as a Style Statement
ithelicy enhances standard items with decorative functions and details, proposing styles suited for the modern era. For example, their backpacks can be carried by a single handle or with both arms, offering a "carrying method = style" proposition from a single design, which is a hallmark of the brand.
The "ALICK" model features long handles that can be worn over the shoulder, and the main body is made of Italian shrink leather. Ultasuede (artificial leather) is used on the bottom for protection, and a pad at the base maintains a natural line when the bag is filled with items.
The "ELLIP" daypack, characterized by its three-dimensional form, uses Ultasuede and W-Russell in parts. The thick handles are adjustable in length for shoulder carrying, and a zippered pocket inside the bag allows for storing players like iPods, with a cord pass-through for earphones.
A Fresh Take with Subtle Imbalance and Functional Design
The "MARVEL," a large, drawstring-style one-handle tote bag, offers a sporty take on a military-inspired design. It features thick handles and a gusseted pocket. The detachable shoulder strap is also a welcome addition.
The "LOTUS" shoulder bag, with its detachable colorful leather handles, is a versatile type that can be used as both a tote and a shoulder bag. In all types, the brand expresses the act of carrying, walking, and moving through highly functional bags.
WHEELIE showroom
Tel. 03-5458-7200
http://ithelicy.com


