"Jogg Jeans" 2015 Spring/Summer Advertising Campaign Arrives | DIESEL

DIESEL

Jogg Jeans: The 2015 Spring/Summer Campaign Has Arrived

The 2015 Spring/Summer campaign for "Jogg Jeans," the innovative hybrid denim that fuses denim with sweatpants, is complete. The visuals were created by Doug Abraham (@bessnyc4), an artist making waves on Instagram.

Text by KUROMIYA Yuzu

New Japan-Exclusive Jogg Jeans Also Debut

This latest campaign adopts the "patchwork" technique characteristic of Doug Abraham’s (@bessnyc4) work, visually conveying the DNA of Jogg Jeans – a hybrid that offers the fit of jersey despite being denim.

Crafted with Diesel's advanced technology, Jogg Jeans are knitted with three threads and undergo the same diverse dyeing, washing, and distressing processes as traditional denim.

Combining the superior quality and durability of denim with the soft comfort of sweatpants, they perfectly suit the active lifestyle of modern individuals, making them a huge hit since their launch in 2011. The new 2015 Spring/Summer collection features the highly anticipated colored Jogg Jeans, models made with Cool Max material, and Japan-exclusive items.

Furthermore, a campaign film has been produced. Animation agency Reed and Radar created it based on Doug Abraham's work, with music by The Black Soft. This film was also presented by Diesel's Creative Director, Nicola Formichetti, at "South by South West," a festival celebrating interactivity, music, and film.

Diesel Japan