Versatile and Adaptable to Any Style

The "Swagger," a new bag for Spring/Summer 2015, was created in pursuit of a completely new modern elegance. It remixes the brand's archives with contemporary grace and a street sensibility. A key feature is the detail of iconic turn-locks, reinterpreted in a contemporary way.

Its sophisticated presence adapts to the wearer's lifestyle and daily coordination, revealing various facets and perfectly matching diverse scenes. With its thoughtfully designed, versatile high functionality, it's the ultimate bag that will always be a stylish companion.



In this campaign, participants photograph their "Swagger" styled to fit their lifestyle and upload it to social media with a hashtag. The idea is to share and enjoy each other's unique approaches. COACH's official YouTube channel is now featuring an image movie of "Swagger" customized with free-spirited ideas. The movie, where the bag's style shifts dramatically from cute to glamorous, intellectual, healthy, or sporty, serves as inspiration for your own "My Swagger."

Take this opportunity to get the latest bag and share your original "Swagger" with everyone.

COACH Customer Service Japan
0120-556-750
www.coach.com