FASHION /
WOMEN
April 2, 2015
36th JOURNAL STANDARD | Surf & Sport Brands to Add This Year's Flair
JOURNAL STANDARD | JOURNAL STANDARD
A Shop That Re-examines the Essence of Selection
New Classics from "JOURNAL STANDARD Omotesando"
"JOURNAL STANDARD Omotesando" champions the concept of an "antenna shop for exploring new standards." It curates not only established brands but also those poised for widespread recognition and enduring popularity from around the globe. This series, "JOURNAL STANDARD's New Axis," delivered weekly, offers an OPENERS-exclusive perspective on its allure.
This season, JOURNAL STANDARD is highlighting women's wear from the surf brand "FAHERTY BRAND," which offers a smart aesthetic, and the cycling brand "7mesh," characterized by its urban sports and outdoor-inspired taste. Both brands are essential for completing this spring and summer's looks with their contemporary color palettes and versatile styling.
Photographs by JAMANDFIXStyling by ISSEI INADAText by EIZABURO TOMIYAMA
Elevated American Casual is the Vibe Right Now
FAHERTY BRAND | FAHERTY BRAND
Launched in Spring/Summer 2013 by a designer who previously worked at Ralph Lauren, contributing to projects like "RRL," and his twin brother. As surfers themselves, they express basic American casual wear using organic cotton and recycled polyester, inspired by the ocean and ecology. The brand's appeal lies in its West Coast mood and unique contemporary silhouettes.
Now in its third season at JOURNAL STANDARD Omotesando, FAHERTY BRAND has become an indispensable part of the store's lineup. This season, the women's collection is particularly noteworthy. Its commitment to materials and skillful craftsmanship result in a high-quality, natural aesthetic that we recommend for those seeking an elevated lifestyle. The collection offers refreshing items perfect for the upcoming season.
A Noteworthy Cycling Apparel Brand Arrives in Japan
7mesh | 7mesh
"We want to ride bikes in more comfortable and stylish apparel." With this simple request from cyclists, "7mesh" was born, setting new standards through unique technology and innovative ideas. All prototypes are crafted at their in-house development center in Squamish, British Columbia, Canada, and are continuously tested in the rich natural surroundings.
The brand was founded by individuals who have long led the outdoor industry. As such, despite being a new brand, they collaborate with world-class factories and vendors to produce top-quality items.
At JOURNAL STANDARD Omotesando, they present 7mesh's innovative designs, created for cyclists, as urban wear. They showcase a mixed-style approach, incorporating 7mesh apparel as an inner layer for jackets. These highly functional products, with their strong individual presence, appeal to a wide audience, from outdoor enthusiasts to city dwellers. They are undoubtedly a brand to watch this season.
JOURNAL STANDARD Omotesando
6-7-1 Jingumae, Shibuya-ku, Tokyo
Business Hours | 11:00 - 20:00
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/
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