Exclusive Japan Editions and Bespoke Peekaboo Bags Available

True to its name, which means "peek-a-boo" in English, the Peekaboo bag reveals a different expression on its lining when opened. Since its debut in 2009, its timeless yet playful design has captivated celebrities and fashionistas worldwide, quickly establishing it as one of the brand's signature icon bags.

This event is specially held to celebrate the 50th anniversary of FENDI's arrival in Japan in 2015. The venue will showcase a diverse collection of Peekaboo bags in all five sizes, approximately 60 variations in total, including classic models, the palm-sized "Micro Peekaboo" from the latest Spring/Summer collection, and pieces from the men's collection. Additionally, special Japan-exclusive and pre-release items will be available. A "Made to Order" service will also be offered, allowing customers to create their own unique Peekaboo bag.

Participating stores and dates are as follows: The Stage, Isetan Shinjuku Main Building, 1st Floor from March 11th (Wed.) to March 17th (Tue.); FENDI Matsuya Ginza from March 24th (Tue.) to March 30th (Mon.); Hankyu Umeda Main Store, 1st Floor, COTO COTO STAGE 11 from April 8th (Wed.) to April 14th (Tue.); and FENDI Iwataya Main Store from April 15th (Wed.) to April 21st (Tue.).