The Highlight: The New Key Ingredient "Vibra White Ferment™"

Japanese women's skin, with its fine, delicate texture, is created by the close, orderly arrangement of each skin cell. Smooth, radiant skin is often spoken of with admiration by Western women. However, precisely because it is extremely thin and delicate, this skin is also susceptible to the direct impact of external environmental factors such as UV rays and dryness, which in turn become causes of troubles like spots, freckles, and irritation.

It is with this delicate skin in mind that DE LA MER developed its whitening treatment series, "Blanc de La Mer Collection." Items created with precious, naturally derived ingredients have formed an attractive lineup since the launch of the lotion and serum in 2003, expanding to include cleansers, masks, and even a sunscreen and makeup base. Naturally, expectations for the next step grow. And now, the latest creation, "The Blanc de La Mer Infusion," makes its long-awaited debut.

The Blanc de La Mer Infusion is a lotion with serum-like efficacy, achieving both whitening and anti-aging care. It contains Miracle Broth™, the key ingredient of DE LA MER's signature "Crème de La Mer," and Lime Tea, which protects the skin. While the fusion of this star ingredient with the popular Infusions is cause for celebration, even more noteworthy is the presence of the new key ingredient, "Vibra White Ferment™."

Vibra White Ferment™, formulated with red algae from Brittany, France, inhibits the causes of spots and freckles on the skin's surface. By teaming up with "White Sea Ferment," common to the series, which targets spots and freckles caused by sun exposure, it enables a multi-faceted and effective approach to whitening.

The gel texture, infused with marine ingredients, possesses a freshness that truly feels like a gift from the sea. Its high permeability allows it to blend seamlessly into the skin, effectively delivering whitening and anti-aging ingredients. The result is skin that feels moist and smooth, with a refined texture, renewed clarity, and a radiant glow.

Whitening Lotion
The Blanc de La Mer Infusion
Price: ¥14,700 [Quasi-drug]
Volume: 125mL

A whitening lotion that refines skin texture and aims for high whitening efficacy. It protects the skin from environmental stressors like dryness that accelerate aging, while anti-aging ingredients lead to firm, resilient, and healthy skin. Use after cleansing.

DE LA MER
Tel. 03-5251-3541
www.jp.cremedelamer.com