SONIA RYKIEL: The awaited whitening mask from the brand's brightening line has arrived.
FASHION / WOMEN
February 6, 2015

SONIA RYKIEL: The awaited whitening mask from the brand's brightening line has arrived.


SONIA RYKIEL


A smooth gel cream for speedy penetration of whitening ingredients
Sonia Rykiel's whitening line introduces a highly anticipated brightening mask



The new item from Sonia Rykiel's "Regenerance Blancheur" whitening line is a medicated brightening mask featuring a double dose of Vitamin C and Vitamin E to promote radiant, firm skin. It will be released on April 2nd (Friday) along with a limited-edition coffret that allows you to try the line's lotion, serum, and cream all at once.



By Harumi Someya



Packed with whitening and carefully selected beauty ingredients in a gel cream base


"Regenerance Blancheur" is a whitening line designed to maintain translucent, fair skin, free from dullness, even as one ages. It supports a brightening environment through the "Aggressive Whitening Method," which actively addresses skin damage, and also proposes the "Eliminate Dermal Damage Method" to awaken firmness and elasticity, based on the philosophy that a beautiful foundation is essential for highlighting fair skin. With a dual approach of inhibiting melanin production and providing moisture, it leads to skin that truly shines with fairness.

This spring, "Regenerance Blancheur Mask" is the latest addition to the Regenerance Blancheur line, which aims for "adult pure skin." This medicated brightening mask addresses the factors that cause dark spots, creating an optimal environment for brightening while also focusing on anti-aging care to lead to firm, translucent skin.

The rich gel cream base, composed of a water-in-melt gel, contains "stabilized Vitamin C derivative" and "Vitamin E derivative" as its double active whitening ingredients, along with a generous amount of carefully selected beauty components. Upon application, the whitening ingredients encapsulated within the water-in-melt gel spread smoothly, adhere closely to the skin, and rapidly penetrate.

The plump firmness and elasticity, along with translucent clarity, are drawn out from within by thoroughly moisturizing the stratum corneum. This tangible result is precisely what one would expect from a mask from the Regenerance Blancheur line, which aims for adult pure skin.



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Medicated Brightening Mask
Regenerance Blancheur Mask
Price: ¥7,350 [Quasi-drug]
Volume: 120mL
After preparing your skin with lotion, take an appropriate amount in your palm and apply evenly over the entire face. Leave on for about 5 minutes, then gently wipe off with a tissue. Can also be used before makeup in the morning.




Don't miss the limited-edition "Regenerance Blancheur" coffret!


A captivating and value-packed coffret is also available, allowing you to experience the entire Regenerance Blancheur line.


This limited-time coffret includes the full-size "Regenerance Blancheur Serum," a medicated brightening serum that quickly penetrates the stratum corneum to achieve translucent skin full of brightness and firmness. It also contains mini sizes of "Regenerance Blancheur Lotion," which has a fresh, refreshing texture and absorbs into the skin like magic, and "Regenerance Blancheur Crème," a medicated brightening cream with a dewy gel base that melts into the skin. To achieve radiance that shines even under the sun, this is a must-have.



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Whitening Skincare Coffret
Price: ¥10,500 *Limited quantity release
Contents:
Regenerance Blancheur Serum (Full size, 30mL, Quasi-drug)
Regenerance Blancheur Lotion (30mL, Quasi-drug)
Regenerance Blancheur Crème (5.0mL, Quasi-drug)
Sonia Rykiel Original Towel (Width 34 x Length 85cm, 100% Cotton)




Sonia Rykiel
0120-074-064
www.soniarykiel-cosmetics.com