World Premiere of the Latest Bag Collection! | DIESEL

DIESEL

Pop-Up Store Opens at Isetan Shinjuku

World Premiere of the Latest Bag Collection!

DIESEL will open a pop-up bag store on the first floor of the Isetan Shinjuku Main Building from Wednesday, January 28th to Tuesday, February 3rd. The latest bag collections, "BIKER’N’DENIM" and "INDUSTRIAL DENIM," will be released here before anywhere else in the world.

Text by Yuzu Kuromiya

A Gathering of New Rock-Infused, Hybrid Bags

This pop-up store will feature a curated selection of special items, including bags and wallets based on "denim" and "leather"—the brand's DNA—from the latest collection helmed by Artistic Director Nicola Formichetti.

Seven new items from the "BIKER’N’DENIM" and "INDUSTRIAL DENIM" series will be available here before anywhere else. The "BIKER’N’DENIM" collection captivates with its combination of denim, treated with manual washing, and leather, finished with biker jacket stitching for a full-on rock aesthetic. From the "INDUSTRIAL DENIM" series, inspired by machine parts with modern silhouettes and metal details, we present a functional crossbody bag.

This is your chance to get your hands on the brand's latest collection, themed around casual and masculine style, before anyone else. Be sure to visit.

DIESEL Pop-Up Bag Store
Period: Wednesday, January 28th – Tuesday, February 3rd
Location: Isetan Shinjuku Main Building, 1st Floor - Handbags/Promotion

DIESEL JAPAN