TOGA | Spring/Summer 2010 Collection

Spotlight: Rising Japanese Designers

TOGA: Adventurers in the Global Arena

Tokyo is finally becoming TOKYO. "YOHJI YAMAMOTO," "ISSEY MIYAKE," "COMME des GARÇONS," "TSUMORI CHISATO"—numerous Japanese creators have taken flight to the world stage. The doors they opened with their key insights are now flung wide by the young creators following in their footsteps. We spotlight three highly anticipated brands—"TOGA," "sacai," and "kolor"—that have emerged from Tokyo to thrive globally. What is the new face of "TOKYO," honed by the discerning eyes of the world?

Text by OPENERS

An Unmistakable Presence: TOGA, the Maverick of Tokyo's Fashion Scene

TOGA
FURUTA Yasuko

After launching the brand in 1997, she made a striking debut at the Tokyo Collection for Autumn/Winter 2001-2002, sending a significant shockwave through the Japanese fashion industry. The brand then made its Paris debut with the Spring/Summer 2006 collection themed "SPIRAL FANTASIA." Currently, TOGA has approximately 40 directly managed stores in Japan and about 30 wholesale accounts overseas.
Under the brand concept of a feminine and complex female image that blends all senses—past, future, avant-garde—this season's collection, presented under the theme "Trance Romantics," expresses androgyny by adorning masculine items with contrasting details like original lace, tulle, and ribbons.

TOGA Direct Stores
TOGA / HARAJUKU
6-31-10 Jingumae, Shibuya-ku, Tokyo
Tel. 03-6419-8136
TOGA / OSAKA
1-23-7 Kitahorie, Nishi-ku, Osaka
Tel. 06-6533-7538
TOGA / KANAZAWA
PREGO, 1-3-21 Katamachi, Kanazawa, Ishikawa
TOGA / FUKUOKA
SOUTH STAGE 1F-A, 1-3-7 Daimyo, Chuo-ku, Fukuoka
Tel. 092-401-1294