Showcasing Real Women with Furla Bags

Furla captivates women globally with its bags, shoes, and more. Since its founding in 1927, the Italian brand's leather goods, known for their design and functionality, have been popular as signature items.

As a new initiative, "WONDERFURLA" began as a street snap project to showcase how Furla bags are cherished by fashionable women around the world.

Following London and Milan, "WONDERFURLA TOKYO," set in Tokyo, was unveiled on September 17th. The website allows users to browse photos categorized by city district and bag type. The snaps are submissions from the public, featuring individuals who have styled their Furla bags in their own unique ways and had them photographed in designated locations.





To commemorate this project, a campaign is also underway on the official site until October 16th (Thursday). Participants who click the LOVE button on their favorite style and share the photo on Facebook or Twitter will be entered into a drawing to win one of two new bags.

Additionally, a short film (video below) expressing the city of Tokyo under the concept "MY CITY, MY STYLE, MY FURLA" is also available. Arisa Ueno, Creative Director and DJ for FIG&VIPER; stylist Kyoko Kame; Natsu, Director of CANDI and freelance designer; and Misha Janette, fashion journalist, each freely coordinate Furla bags in their own distinct styles.





FURLA “WONDERFURLA TOKYO”
http://wonderfurla.com/
Snap Submission Areas
Omotesando, Harajuku, Shibuya, Daikanyama, Nakameguro, Shinjuku, Ginza

Furla Japan Co., Ltd.
Tel. 03-5770-4161
http://www.furla.com/