JACQUES LE CORRE | The "Traveling JACQUES LE CORRE" Campaign

JACQUES LE CORRE

Campaign Begins July 9 (Wed).

The "Traveling JACQUES LE CORRE" Campaign

Simple yet elegant forms, and a playful spirit rooted in French craftsmanship, evident in its innovative use of color and materials.—French brand JACQUES LE CORRE launches a campaign on July 9 (Wed.), coinciding with the release of its 2014-15 Autumn/Winter collection. The campaign pays homage to the spirit of its founding designer, Jacques Le Corre, who drew inspiration from his travels around the world.

Text by KAJII Makoto (OPENERS)

This Time, Japan is the Destination!

JACQUES LE CORRE, one of France's most renowned hat brands, also rose to prominence in the world of bags with the debut of its "Lisbon" bag in 1998. This iconic design became the brand's signature silhouette and cemented its status as a popular bag maker.

The campaign, themed around "travel," kicks off with the "Lisbon" bag, a piece that grows more cherished with use. Many of JACQUES LE CORRE's models are named after destinations worldwide, reflecting the brand's unique travel-inspired ethos.

The first destination is Japan. For this campaign, JACQUES LE CORRE collaborates with "Giaman-tou," a pottery brand from Gifu Prefecture, offering a souvenir from this "journey." A café au lait bowl, specially molded for this collaboration and featuring logos from both brands, will be presented as a gift to customers who purchase at select participating stores during the campaign.

Embracing the eternal theme of androgynous femininity/masculinity, JACQUES LE CORRE's bags, characterized by their classical forms and striking material textures and color combinations, are perfect for welcoming a stylish autumn.

The "Traveling JACQUES LE CORRE" Campaign
Period: July 9 (Wed) – August 7 (Thu)
Stores: All goldie H.P.FRANCE stores, All H.P.FRANCE Boutique stores (excluding Kyoto store), All H.P.FRANCE exclusive stores, All io H.P.FRANCE stores, kioku H.P.FRANCE, destination TOKYO, H,P,F mall online store
* A café au lait bowl from "Giaman-tou," a travel gem discovered by H.P.FRANCE, will be gifted to those who purchase a JACQUES LE CORRE bag at the regular price during the campaign period.

JACQUES LE CORRE
http://jacqueslecorre.jp/