10th JOURNAL STANDARD | Beachwear Chosen for Design and Practicality
JOURNAL STANDARD
A Shop That Re-examines the Essence of Selection
New Classics from JOURNAL STANDARD Omotesando
JOURNAL STANDARD Omotesando selects brands from around the world that have already become classics, as well as those that are likely to become widely recognized and loved for a long time to come. With the concept of an "antenna shop exploring new standards," the store offers many items that can only be found there. We will deliver the charm of JOURNAL STANDARD Omotesando through a series of articles.
Photographs by JAMANDFIXStyling by UCHIDA TsuyoshiText by TOMIYAMA Eizaburo
Summer Beach Items That Stand Out with Superior Design and Functionality
As the peak of summer heat arrives, JOURNAL STANDARD Omotesando has received a selection of items from around the globe that add spice to beachside style. We introduce a collection of unique pieces—T-shirts, towels, swimwear, and more—that bring a sense of effortless cool to basic styling with just one addition.
First, we turn our attention to SUN OF A BEACH, a Greek brand specializing in beach towels, created by the duo of fashion designer MELINA and stylist ELLIE. Their designs reflect the coastal landscape of the Mediterranean, Aegean, and Ionian seas, offering both a distinct aesthetic and exceptional comfort and functionality. Then there's CUISSE DE GRENOUILLE, a brand by LUCAS BONNICHON, a surfer and designer from Paris, France, characterized by its classic yet casual designs. With a flagship store now open in Paris's Marais district, it has become a leading name in French surf style.
WOMENS
JOURNAL STANDARD
An original sweatshirt T-shirt from JOURNAL STANDARD. It features a transfer print of palm trees, evoking a tropical feel. The substantial fabric offers a rugged texture, providing ample presence even when worn over swimwear.
SUN OF A BEACH
Handmade towels from SUN OF A BEACH, crafted from 100% Egyptian cotton for exceptional absorbency and a soft feel. The printed areas boast a silky smoothness and luster, complementing the vibrant graphics.
CUISSE DE GRENOUILLE
CUISSE DE GRENOUILLE recreates the board shorts favored by California surfers in the 1950s. The firm fabric texture pairs beautifully with the gentle, pale tones, resulting in a refined finish.
Additionally, we've received numerous items that enhance a joyful mood, including surfwear from the British brand Swami's, known for its high quality and design, and beaded bags from NY-based brand SANTI. If you're looking for items to make this summer enjoyable, start by checking out JOURNAL STANDARD Omotesando.
Swami's
Swami's is a British surf brand that emphasizes art, craftsmanship, and design. In addition to surfwear, they offer collections of clothing and accessories that reflect their unique worldview. Items like bikinis, board shorts, and scarves are available with coordinating designs, allowing for a complete set.
SANTI
SANTI is a New York-based bag brand by a Thai designer who studied design at Parsons School of Design. Handmade by artisans in India, their beaded bags feature vibrant colors that catch the eye at the beach or resort. With an attached chain, they can be used as a clutch or a shoulder bag.
The Iconic "997" Sneaker Returns in a New Colorway
NEW BALANCE
An essential part of JOURNAL STANDARD's concept of advocating for timeless, basic styles is the sneakers from New Balance. Beyond their universal design that complements various looks, their comfortable fit, wearability, and high quality are undeniable. The "997," released in 1990, was a groundbreaking model featuring the cutting-edge technologies of the time: C-CAP and ENCAP for shock absorption and rebound, along with the XAR1000 outsole. This iconic model is now revived in MADE IN USA, with a new navy colorway. The combination of richly textured suede and breathable mesh ensures comfort in all seasons. Its silhouette, which pairs well with jacket-and-trouser outfits, offers a smart impression. Available in women's sizes, these are sneakers loved by all genders and ages.
JOURNAL STANDARD Omotesando
Opening Hours | 11:00 – 20:00
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/
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