YOHJI YAMAMOTO | First Look at Yohji Yamamoto's Debut Accessory Collection
FASHION / WOMEN
November 17, 2014

YOHJI YAMAMOTO | First Look at Yohji Yamamoto's Debut Accessory Collection


YOHJI YAMAMOTO


The Japanese luxury accessory brand 'discord'


Yohji Yamamoto's First Accessories Debut at Isetan



A luxury accessory brand from Japan, crafted in Japan, designed to be shared with the world, with a concept of high quality made in Japan and the subtle, elegant beauty of delicate Japanese culture.──The designer Yohji Yamamoto's first foray intoluxury accessory brand 'discord'was unveiled for the first time at The Stage, Isetan Shinjuku Main Building 1F. While it is available for pre-sale until May 20 (Tuesday), Mr. Yohji Yamamoto himself visited Isetan Shinjuku on the 12th, the first day of the launch.


Text by KAJII Makoto (OPENERS)Photographs by SUZUKI Shimpei




Debut Collection Features 52 Items Showcasing Japanese Craftsmanship


The first collection from discord incorporates various Japanese techniques, developed in collaboration with Japanese artisans. Items include wallets made with slightly lustrous, hard leather finished with a cut-edge polishing technique; sneakers boldly adorned with glass diamond-cut beads; and tote bags featuring mirror-finished plates meticulously crafted by Niigata's Tsubame-Sanjo polishing artisans. The collection embodies the essence of Japanese craftsmanship.


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Masaaki Takano, Senior Managing Executive Officer of Mitsukoshi Isetan and Head of Isetan Shinjuku Store, who gave a welcoming address prior to Mr. Yohji Yamamoto, stated, "We have been engaged in the 'Japan Senses' campaign, introducing Japanese traditions and culture since 2011. In its third year, we approached Mr. Yohji Yamamoto to create a luxury accessory brand from Japan, and he readily accepted. The 52 items unveiled today—scarves, bags, shoes, wallets, and more—express Japan's remarkable techniques, such as the polishing expertise of Tsubame-Sanjo in Niigata and the Yuzen dyeing of Kyoto, through Mr. Yohji Yamamoto's unique vision. This collection is a source of pride for Isetan, which aims to be the world's foremost fashion museum."

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Introducing a New Value for Luxury Accessories


Mr. Yohji Yamamoto commented at the press conference, "Since its renovation, Isetan Shinjuku has become a highly artistic store. This time, when Mitsukoshi Isetan asked me to create accessories, bags, and scarves to be presented to the world, I immediately agreed. While I have designed clothing, this is my first time creating accessories. For the bags, I exchanged various opinions with the female design staff regarding size, leather softness, strap length, and handle feel. Although this is an advance sale, we plan to nurture this as Yohji Yamamoto's accessory label and strive to see how far we can grow globally."


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The first collection from discord is priced as follows: scarves range from ¥20,000 to ¥53,000, bags from ¥69,000 to ¥238,000, shoes from ¥59,000 to ¥65,000, and small leather goods from ¥26,000 to ¥63,000.


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Luxury accessory brand
'discord' Pre-sale Stores

The Stage, Isetan Shinjuku Main Building 1F
Until Tuesday, May 20, 2014
*From Wednesday, May 21, sales will be available in the Handbag section on the 1st floor, the Ladies' Accessories section for scarves, and the Women's Shoe section on the 2nd floor.

Sales will commence at Ginza Mitsukoshi from Wednesday, May 21, at Nihonbashi Mitsukoshi Main Store from Wednesday, May 28, and at Yohji Yamamoto Aoyama from Friday, May 23.



'INSTALLATION at Mandarin Oriental, Tokyo by Yohji Yamamoto'
Venue | Mandarin Oriental, Tokyo
Period | Until Sunday, June 8

Inquiries
Yohji Yamamoto Press Room
Tel. 03-5463-1500