DIESEL x i-D: A Special Video Collaboration

DIESEL

Featuring the Innovative Jogg Jeans

A Special Video Produced in Collaboration with i-D

DIESEL has partnered with the British fashion magazine i-D to create a special video featuring Jogg Jeans. Twenty-six dancers from around the world participated, resulting in a thrilling and exciting dance video that showcases the ease of movement offered by Jogg Jeans.

Text by KUROMIYA Yuzu

Learning the Alphabet of Dance from Jogg Jeans

Infused with the brand's creativity and innovation, Jogg Jeans achieve 360° stretch by combining weaving and knitting. While appearing as denim, they offer the relaxed comfort of sweatpants, making them a popular item.

In the "A-Z of Dance" video produced this time, the hottest dancers of the moment showcase various dance styles on the streets of Los Angeles, all while wearing creatively styled Jogg Jeans. The participating dancers include the Soul Step, who delivered a stunning performance at Rick Owens' show; pole dancer Nicole ‘THE POLE’ Williams, who also appeared in Rihanna's "Pour it Up" music video; young Northern Soul dancer Levanna McLean, who gained attention for her performance with Pharrell Williams at the Brit Awards; and the Atlanta-based top twerk crew Mizz Twerksum & Lady Luscious, among other notable talents.

Following the alphabet from A to Z, they demonstrate dance styles such as krumping, twerking, rumba, and even bhangra. The video was directed by fashion photographer and filmmaker Jacob Sattun, with music by Le1f.

Furthermore, a unique initiative is underway: by posting your own dance videos on social media with the hashtags #joggjeans and #iDdance, you might be selected to appear in a sequel movie.