Limited Edition Colors for "31 HOUR" and "31 MINUTES" Bags Arrive

The limited-time concept store "3.1 Phillip Lim MICROCOSM," which opened this spring in "Center Park" on the 3rd floor of Isetan Shinjuku, is transforming its interior and spatial design five times during its run, drawing inspiration from the beauty of the natural world under the concept of "microcosm = a small universe."Spring/Summer Collection embodying its worldview.

The first phase, which ran from March to April,First Phasewas themed "Elemental." Focusing on elements of nature such as earth, water, fire, and air, it evoked the strength and beauty of life surviving in the harsh natural world, inspired by landscapes of bare earth and mountain ranges.



Following this, the second phase, starting Wednesday, April 16th, is themed "Nature." The store interior, based on natural colors like ivory, beige, and brown, features a bold marble print covering the floor, evoking the dynamism of nature. The environmental music that allows you to feel the theme through sound is by sound creator Kei Mutaguchi (WHITELIGHT). It expresses the changing scenery by collaging sounds from the natural world.



To mark the start of the second phase, themed "Nature," limited edition colors of the popular "31 HOUR" and "31 MINUTES" bags will be released in-store. Additionally, eyewear from a collaboration with British eyewear brand "Linda Farrow" will be available for exclusive pre-sale. The eyewear collection, which debuted on the runway and garnered significant attention, features a total of 24 styles, including 14 sunglass models and 10 optical frame models. The exclusive pre-sale, available only at "3.1 Phillip Lim MICROCOSM" in Japan, begins Wednesday, April 16th. Be sure to check out this highly anticipated eyewear collection in preparation for the upcoming season.

3.1 Phillip Lim MICROCOSM

Isetan Shinjuku Main Building 3F "Center Park"

3-14-1 Shinjuku, Shinjuku-ku, Tokyo

Tel. 03-3358-6979

3.1 Phillip Lim

Tel. 03-5411-2870

31philliplim.com