3rd JOURNAL STANDARD | Infuse Your Wardrobe with the Essence of Surf

JOURNAL STANDARD

A Shop Pursuing the Essence of Selection

New Classics Begin at JOURNAL STANDARD Omotesando

JOURNAL STANDARD Omotesando curates brands that have already become classics, as well as those poised for widespread recognition and enduring popularity from around the globe. With a concept of “an antenna shop exploring new standards,” the store offers many items exclusively available there. This series will delve into the allure of JOURNAL STANDARD Omotesando.

Photographs by JAMANDFIX (Still)Styling by UCHIDA TsuyoshiText by TOMIYAMA Eizaburo

EXCLUSIVE for JOURNAL STANDARD

Shirts Praised by California Celebrities

Frank & Eileen

Frank & Eileen was born in LA in 2009 with the desire to recreate the comfortable shirts worn by the designer Audrey McLoghlin's Irish grandparents. The fabrics are sourced from a venerable Italian manufacturer with over 130 years of history, reflecting the brand's roots. Uniquely, the brand name comes from Audrey McLoghlin's grandparents, and the year '1947' on the tag marks their wedding year. It’s a fusion of West Coast American fashion sensibilities with the traditional shirtmaking techniques that existed in her grandparents' generation. This sensibility resonates with the current mood.

These are beautifully tailored shirts with an elegant silhouette, yet they offer a relaxed feel. Their sophisticated yet effortlessly chic style has garnered significant support from California celebrities. In Japan, they've become a talking point among stylists and fashion insiders, attracting a wide range of fans. The brand's signature model, 'BARRY,' is characterized by its first button being placed where the third button would typically be. For this season, JOURNAL STANDARD is releasing women's models in exclusive, unique fabrics.

An Emerging Brand Leading Surf Culture

Love Design Initiative (LVDI)

The Brand's Signature Surf Shorts
“THE CIGAR”

Love Design Initiative (LVDI) was founded in 2011 by Benjamin Wright, a film director and fashion designer, and Jack Fearon, a furniture designer and surfer. Previously involved in gallery operations, the brand has quickly become a significant presence, particularly within the surf scene.

The surf shorts named “THE CIGAR” propelled them to fame. The outer layer is made of water-repellent nylon oxford, while the inner lining uses polyester stretch material, offering excellent waterproofing, quick-drying, and breathability. With built-in liners, they support active movement in the water and on the beach. The subtle bi-color design also lends a sophisticated impression for town wear. While knee-length shorts are popular, these offer a distinct fashion item. The collection also includes sweatshirts and T-shirts that evoke a surf vibe while maintaining an elegant aesthetic. Beyond fashion, they are also involved in creative activities such as photography, film, art, and music, drawing attention as a creative collective shaping new culture. With water-friendly shorts being a key trend this season, if you're looking for bottoms that offer both functionality and style, surf shorts are a top contender.

JOURNAL STANDARD ORIGINAL DENIM

Rigid skinny jeans that allow you to enjoy the authentic texture of denim. The blended hyper-stretch material ensures excellent mobility without compromising the pant's silhouette.

These jeans, made from 9-ounce denim, offer a lightweight feel. Their slim silhouette and wash finish pair perfectly with resort-style outfits.

These shorts feature a roomy waist and a deep rise. The slightly longer length is appealing, offering versatility in styling—wear them low-slung for a masculine look or high-waisted.

This season's standout overalls feature a slim silhouette that avoids being overly loose. The vintage-inspired wash creates an active yet natural vibe.

JOURNAL STANDARD Omotesando
Hours | 11:00–20:00
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/

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