EMILIO PUCCI Opens Beachwear Pop-Up Store

EMILIO PUCCI

Beachwear Pop-Up Store Opens

Emilio Pucci will open limited-time pop-up stores in three locations nationwide starting Wednesday, March 19. The 2014 Spring/Summer beachwear collection, featuring colorful prints that capture the summer sun, will be extensively showcased.

Text by Yuzu Kuromiya

Held in Three Locations: Tokyo, Osaka, and Fukuoka

Emilio Pucci's resort items, known for their vibrant luxury prints, are highly popular each year. This pop-up store will feature a full collection focused on beachwear. In addition to swimwear, beach towels, and beach bags, the selection includes fashionable items like cotton kaftans, jersey dresses, and long skirts that can also be worn in the city.

The stores will be held from Wednesday, March 19 to Tuesday, March 25 at Isetan Shinjuku Main Building 3F, The Stage #3; from Wednesday, April 9 to Tuesday, April 15 at Hankyu Umeda Main Store 3F Emilio Pucci Boutique; and from Wednesday, April 30 to Tuesday, May 6 (holiday) at Iwataya Main Store Main Building 1F Promotion Space. At the Shinjuku Isetan store, the first 50 customers to spend over ¥105,000 (tax included) will receive a nylon tote bag featuring the brand's signature vibrant print.

Beach Pop-Up Store
Isetan Shinjuku Main Building 3F, The Stage #3
Wednesday, March 19 - Tuesday, March 25
Hankyu Umeda Main Store 3F Emilio Pucci Boutique
Wednesday, April 9 - Tuesday, April 15
Iwataya Main Store Main Building 1F Promotion Space
Wednesday, April 30 - Tuesday, May 6 (holiday)

Emilio Pucci Company
Tel. 03-5410-8992