Roger Vivier | Fashion Icon Stars in New Campaign Visuals
FASHION / WOMEN
January 13, 2015

Roger Vivier | Fashion Icon Stars in New Campaign Visuals


Roger Vivier
Fashion Icon Mila Tapped as Muse


Spring/Summer 2014 Campaign Visuals Released



Roger Vivier has unveiled its Spring/Summer 2014 campaign visuals. The muse chosen is Miroslava Duma, the Russian fashion icon known by the nickname "Mila," who collaborated with Olivia Bee, a rising photographer at the young age of 19.

Text by YANAKA Tomomi





A Colorful, Feminine World Evokes a Character Stepped Out of Animation



Titled "VIVIER CODE," Roger Vivier's Spring/Summer 2014 collection expresses the sexy Parisian woman. The lineup features items conceptualized around various dualities, such as straight lines and curves, dynamism and sensuality, and graphics and florals.

Expressing this new world of Roger Vivier is Miroslava Duma, a petite Russian woman who, despite her small stature, masterfully wears diverse fashions and is frequently photographed at fashion weeks around the globe. At 28 years old, she is a captivating Russian girl with 500,000 followers on Instagram and 40,000 on Twitter.


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Meanwhile, her photographer is Olivia Bee, a visionary whose fantastical work has garnered attention. At just 19 years old, Bee was already entrusted with a Converse campaign at age 15, highlighting her immense talent. In this shoot, Mila was portrayed as a character who had stepped out of an animation into reality, creating a colorful and joyful femininity.

Mila is seen wearing pieces from the new "U-Look" collection, featuring bags adorned with a buckle shaped like two U's magnetically joined, the "Virgule" shoes accented with comma-shaped heels, and the "Prismatique" accessory collection characterized by 3D geometric patterns. By combining Roger Vivier's world with Mila's unique style, she embodies the "Roger Vivier Woman."

This new cosmopolitan style, born from the encounter between fashion icon Mila and Roger Vivier, is perfect for embracing the spring season. Why not incorporate it into your wardrobe?

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