DIESEL - Spotlight on the muse of the latest signature fragrance, "LOVERDOSE"!

DIESEL

THE NEW FRAGRANCE "LOVERDOSE" Starring Ashley Smith

The Latest Fragrance "LOVERDOSE"

A scent that explodes with love, captivating every man it encounters.──DIESEL's latest signature fragrance, "LOVERDOSE," which generated buzz with its early release at DIESEL Laforet Harajuku and DIESEL HARAJUKU on November 5th during "FASHION'S NIGHT OUT," will be launched on Sunday, November 20th.

Text by OPENERS
Photo by DIESEL

The Muse: Top Model Ashley Smith!

The muse for "LOVERDOSE," a new signature fragrance for women, is top model ASHLEY SMITH, whose charming gap between her front teeth is her signature feature. Ashley, who possesses an innocent charm while also revealing a sexy side, embodies the very image of the "LOVERDOSE" woman. She exudes a "So Sexy!" allure that captivates everyone.

PLAYFUL──Uncontrollably lively and positive

EXCESSIVE──Bold and passionate, yet sensual

ADDICTIVE──An enigmatic charm that becomes habit-forming

The bottle is an iconic heart shape, pierced by a black dagger that unerringly strikes its target, symbolizing a woman's heart with its multifaceted aspects and love. An oriental woody scent bursts forth from the amethyst-colored heart.

Coinciding with the launch of "LOVERDOSE," a limited-edition body product line will also be released, along with the LOVERDOSE leather shoulder bag (89,250 yen) from the capsule collection.

DIESEL LOVERDOSE
Price/Volume: 7,875 yen (50mL)
New Release: Sunday, November 20, 2011
LOVERDOSE BODY LOTION
Price/Volume: 3,675 yen (200mL / Limited Edition)
LOVERDOSE SHOWER GEL
Price/Volume: 3,150 yen (200mL / Limited Edition)

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