A "Rich Foam" Born from Thousands of Formulations

When it comes to special care for beauty, face masks are indispensable. They not only maintain good skin condition but also powerfully support the skin when it feels tired or before a grand occasion, making them a trusted ally for many women. Consequently, expectations for their evolution are naturally high. For instance, what about usability? Sheet masks can slip when you move, and cream masks can be troublesome to remove. Most importantly, it feels wasteful to peel off and discard a mask that still seems to hold so much essence, or to wash it away. What if there was a mask that adhered perfectly and could be left on the skin?──It all began with such sentiments from women. The high-performance anti-aging brand "B.A" has created a revolutionary press-in mask, "B.A The Mask."

It covers not only the cheeks but also the eye and mouth areas without any gaps, adhering continuously without shifting. In other words, to allow the mask itself to penetrate the skin, "B.A" chose foam as its texture. Challenging a new dimension never before seen, they created a "rich foam to be infused" from thousands of formulations.

The moist and smooth foam, composed of high-performance ingredients, adheres perfectly even to areas requiring targeted anti-aging care, such as around the eyes, the nasolabial folds, and the mouth, which are difficult for sheet masks to cover. It stays put no matter how much you move. Furthermore, thanks to the sealing and penetrating power of the fine foam, an abundance of beauty ingredients, including POLA's unique new complex ingredient "Lotus Fermented Fruit B.A Liquid," deeply penetrate the skin all at once. It also tightly seals in the ingredients from previously applied items like lotions and creams.

The result is unprecedented firmness, elasticity, and clarity. With this mask, the dry season holds no fear!