FASHION /
WOMEN
January 23, 2015
POLA | The iconic red "B.A" unveils a new skincare line, "B.A RED"
POLA
Introducing an entry-level line to our ultimate anti-aging series!
The New Skincare Line "B.A RED"
The red "B.A"──POLA's ultimate anti-aging brand, "B.A," introduces "B.A RED," a new skincare line perfect for the first step in anti-aging. The line, featuring a cleansing cream, wash, massage cream, lotion, milk, and cream—six products in total—will be newly released on Friday, August 19th.
Text by OPENERS
Photo by POLA
Lifting the cheeks in a V-shape is the key to early anti-aging!
"B.A RED" targets individuals from their late twenties onwards. With a concept focused on intensively lifting the cheeks—where the first signs of aging appear—POLA has focused on the "tension collagen" structure that lifts the cheeks in a V-shape. Based on cutting-edge skin science that suggests sagging cheeks can eventually lead to sagging contours, including the jawline, this line lifts from the cheeks and further addresses the impression of the eye and mouth areas.
Furthermore, it also focuses on "intercellular lipids," the pathways for ingredient penetration, and incorporates POLA's latest formulation technology, "Nano Route Capsule," in all products to refine these pathways. The synergistic design, which enhances the penetration feel of each item, is also noteworthy.
The aim is for the red "B.A" to be a presence that draws out the skin's inner power and empowers the women who use it. For this new release, a limited-edition "B.A RED Precious Synergy Set" (Lotion (full size) 80ml, Cleansing Cream 20g, Wash 20g, Milk 15ml, Cream 3g) priced at 9,450 yen will also be available, allowing for an easy trial of skincare that creates a lifted feeling from the cheeks.
A balanced blend of the cream's "moisturizing power" and the oil's "cleansing power." Polishes the skin to a supple finish.
Cleansing Cream
B.A RED Cleansing Cream
With its high emollient effect, it softens rough stratum corneum, creating a base for美容 ingredients to penetrate easily. The smooth cream transforms into a light oil, thoroughly blending with makeup in enlarged pores and uneven texture, and cleansing it away.
Price | 5,775 yen
Volume | 100g
The foam's "elasticity" and "softness" offer exceptional comfort!
Face Wash
B.A RED Wash
Despite its elastic and rich lather, it has a soft and mild feel on the skin. It thoroughly captures dirt in enlarged pores and uneven texture, cleansing the skin. Its high emollient effect softens rough stratum corneum, preparing the skin for easy penetration of美容 ingredients.
Price | 5,250 yen
Volume | 100g
An adhering texture that goes beyond mere contact, creating an instant lifted feeling.
Massage Cream
B.A RED Massage Cream
A rich massage cream that adheres firmly to the skin and lifts it effectively. Based on the Collagen Bioactive Theory, it leads to supple, firm, and resilient skin. It blends well with water and rinses off cleanly.
Price | 7,350 yen
Volume | 100g
Fills the skin with concentrated moisture, creating a lifted feeling from the cheeks.
Lotion
B.A RED Lotion
This rich, viscous lotion spreads smoothly and penetrates deeply. It hydrates every corner of the stratum corneum, enhancing the penetration of subsequent products. Based on the Collagen Bioactive Theory, it provides immediate anti-aging care, resulting in supple and firm skin.
Price | 8,400 yen
Volume | 80mL
Fills the skin with concentrated moisture, creating a lifted feeling from the cheeks.
Milk
B.A RED Milk
This rich, viscous milk spreads smoothly and penetrates deeply. It locks in the lotion's moisture and forms a flexible "stretch veil" while maintaining hydration. Based on the Collagen Bioactive Theory, it provides immediate anti-aging care.
Price | 8,400 yen
Volume | 50mL
Fills the skin with concentrated moisture, creating a lifted feeling from the cheeks.
Cream
B.A RED Cream
Highly formulated with Ursolic Acid RD, a new original moisturizing ingredient developed with a focus on the "tension collagen" structure. The soft cream spreads lightly and integrates seamlessly with the skin. High-quality oils seal the skin, allowing美容 ingredients to penetrate to every corner of the skin (stratum corneum).
Price | 12,600 yen
Volume | 30g
POLA Customer Service
0120-117111http://www.theBA.jp