MocA | Pop-up Shop Opens at "Shinjuku Lumine 2, 2nd Floor"
FASHION / WOMEN
March 24, 2015

MocA | Pop-up Shop Opens at "Shinjuku Lumine 2, 2nd Floor"



MocA


Featuring an array of costume jewelry, including the popular "ear cuff earrings."



Pop-up Shop Opens at "Shinjuku Lumine 2, 2F"




We hope you become a woman who possesses depth and bitterness, much like the mocha of coffee.──MocA (MocA), a Tokyo-based handmade accessory brand for women who embody both glamour and strength. Their original costume jewelry, crafted with natural stones and bijoux, is highly sought after. The brand's first standalone pop-up shop will be held at the event space on the L staircase on the 2nd floor of Shinjuku Lumine 2, from December 3rd (Tuesday) to December 27th (Friday).




Text by KAJII Makoto (OPENERS)




Costume Jewelry: Effortlessly Chic and Glamorous



Currently, the most talked-about trend in fashion accessories is "costume jewelry" such as ear cuffs and clip-on earrings, which allow for easy and glamorous adornment. Statement pieces featuring large stones or motifs, as well as ear accessories that offer a distinct look from traditional earrings and piercings, are essential for the upcoming season.

MocA's ear cuff earrings create the illusion of multiple piercings but can be easily attached with just one ear hole. They are popular not only among women but also among fashion-forward men.

This solo pop-up shop by MocA will feature new items released this season, along with exclusive Christmas merchandise and gift boxes. The first 8,400 customers to make a purchase of over ¥8,400 will receive a special novelty gift.

Additionally, a shop is slated to open at Lumine in early February 2014. The Spring/Summer 2014 collection will be themed "Secret Tea Party."



Accessory Brand | MocA 02



MocA POP-UP SHOP
Period: Tuesday, December 3, 2013 – Friday, December 27, 2013
Location: Event Space on L Staircase, Lumine 2, 2F, Shinjuku
3-38-2 Shinjuku, Shinjuku-ku, Tokyo
Immediately up the stairs at the LUMINE2 entrance, directly opposite the South Exit ticket gate of JR Shinjuku Station.
Hours: 11:00 – 22:00

MocA
https://www.facebook.com/mocatokyo
http://www.moca-tokyo.jp/