FASHION /
WOMEN
April 3, 2015
MOYNAT | "Le Moynat Trunk Show" Held at Isetan Shinjuku
MOYNAT
Parisian Trunk Maker Makes its Japanese Debut
"Le Moynat Trunk Show" Held at Isetan Shinjuku
Founded in 1849, MOYNAT is a historic trunk maker from Paris. From Wednesday, November 27th to Wednesday, December 25th, the "Le Moynat Trunk Show" will be held at Isetan Shinjuku. The exhibition will showcase the brand's allure through a unique display that likens handbags to luxurious Parisian patisseries.
Text by IWANAGA Morito (OPENERS)
A Trunk Maker That Forged a New Era
From the latter half of the 19th century, the world became increasingly eager for novelty, and people began to travel. The Industrial Revolution's impact spread to France, making travel by steam train, automobile, and even ship accessible. It was against this backdrop that Moynat flourished as a trunk maker.
In the mid-18th century, a woman named Pauline Moynat from Savoy in Southern Europe, who would later become the founder of Moynat, arrived in Paris. Seizing the opportunity presented by the dawn of a new era sweeping across France, she was eager to establish her own business. Working alongside artisans and pouring her passion into trunk manufacturing, Pauline became convinced that this was her path.
She then took her first step alongside the Courailler brothers, who had been in the trunk-making business in Paris since the 18th century. Pauline's trunks garnered numerous awards and accolades at international expositions. In 1854, she introduced waterproof trunks to the world, earning praise for their durability from travelers and explorers of the time.
In 1869, the first Moynat trunk store opened. The boutique was established on the prestigious Rue de la Paix in Paris, following Baron Haussmann's urban redevelopment plan.
With the advent of new cultural phenomena such as automobile travel and motor shows, Moynat consistently devised designs that fit the evolving lifestyles. Their travel goods, respecting both modernity and the time-honored craftsmanship of artisans, have always been cherished by travelers as reliable companions.
After a period of splendor, the brand went dormant but was revived for the modern era by Bernard Arnault, CEO of LVMH, as a private owner. In December 2011, a new flagship store opened in Paris.
Its traditional design heritage continues to this day. The "Réjane," one of the revived iconic bags, is named after the legendary actress Gabrielle Réjane and is a signature piece of Moynat.
The film above, "Parisian Promenade," is a special movie produced this year, centered around the Réjane. The film, which follows a journey through museums and theaters while researching Gabrielle Réjane, portrays the Parisian cityscape as if it were an Art Deco dreamscape.
Ramesh Nair, the current head of design, drew inspiration from the originals created in the early 19th century to craft a modern version of the Réjane, complete with a rounded steel clasp. Other masterpieces have also been beautifully revived, imbued with a clean, pure, and sensual texture.
Exhibition at Isetan Shinjuku Alongside New Creations
From Wednesday, November 27th, for one month, the exhibition "Le Moynat Trunk Show" will be held at Isetan Shinjuku. This event follows the exhibition held at Galeries Lafayette in Paris starting in July and features a unique display where new handbags are presented as if they were sweets.
This exhibition marks Moynat's debut in Japan. It presents a rare opportunity to purchase directly within the country, so we encourage you to experience it firsthand during the event.



