New App to Experience the Campaign World Released

This campaign is the second chapter of"L’INVITATION AU VOYAGE" Paris Edition,produced last year. Arizona Muse continues her role as the heroine from the first installment. Symbolizing the brand across eras, time, and generations,David Bowiemakes an appearance. He performs a special version of "I’d Rather Be High" from his latest album "The Next Day" on the harpsichord.





This time, the setting shifts from Paris to Venice, unfolding a captivating story where drama and fantasy intertwine. Arizona Muse arrives in Venice at midnight and encounters David Bowie. David Bowie plays the harpsichord, drawing her into a world reminiscent of Venetian cinematography, transcending reality, but when she opens her eyes again, he is gone. Yet, as if to record this dreamlike experience, a musical score is left behind on Louis Vuitton's new iconic bag, "Vivienne." She then embarks on a new journey in an ancient Chinese vessel waiting by the water's edge, continuing her voyage to a new destination.





Furthermore, on Thursday, November 2nd, Louis Vuitton released a new app, "Louis Vuitton PASS," which allows users to access a wealth of brand content by scanning the corresponding iconic images.

The full film will be exclusively previewed on this app starting Thursday, November 7th, alongside a diverse range of campaign content including making-of videos, the soundtrack, and character photo galleries. The complete version will be unveiled on the official website on Friday, November 8th. TV commercials will begin airing on Sunday, November 10th, followed by cinema advertisements starting mid-November.

Louis Vuitton Customer Service
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http://www.louisvuitton.com