Tokyo Hosts the First Stop Worldwide

The #DIESELREBOOT project, named "Diesel, Restarted," is the first stage of a revolution centered on the keywords of freedom, creativity, originality, and bravery – the very DNA of DIESEL. Following its debut at this pop-up store, the initiative is set to roll out in major cities across the globe.

This pop-up store will feature an Isetan-exclusive collection, with carefully selected items from the season's collection boldly adorned with studs. It's a special collection of 11 items that propose an impressive and luxurious rock style. Additionally, T-shirts printed with visuals from the #DIESELREBOOT poster and slogans will be available for pre-sale. Customers purchasing eligible denim will also receive a jewel rivet installation service.





DIESEL is back, with powerful slogans like "I RESURRECT THE DESTRUCTED" and "CREATIVITY IS MY WEAPON." Experience the revolution sparked by new artistic director Nicola Formichetti.

#DIESELREBOOT Pop-Up Store
Period | Tuesday, October 1st – Tuesday, October 8th
Location | The Stage, 1st Floor, Isetan Shinjuku Main Building

DIESEL JAPAN
0120-55-1978
http://www.diesel.co.jp/