The Bag Expressed Through Electric, Sensual Dance

As if returning to its roots, the "BALLET," presented as an icon bag alongside a new collection that highlights the brand's signature elements of "sweetness, brightness, and elegance," draws inspiration from dancers' bags. It features a large, sophisticated form with high functionality, reminiscent of those used by busy ballerinas. Elegance is added through the choice of materials, color palette, and luxurious finishes. With slender, delicate handles and shoulder straps, and refined embellishments, its design perfectly suits the modern woman, exuding grace like a ballerina on stage.




The brand has produced a campaign film to showcase this latest bag. It will be distributed across various digital media platforms, including YouTube, Facebook, and Pinterest. The choreography for the video was created by the artist duo I Could Never Be a Dancer. Three dancers perform in alternating sequences, artistically expressing the allure of "BALLET" through their performance. The bag, integrated with the dance, is as striking as a piece of modern, elegant art.



CORONET
Tel. 03-5216-6517