Currently, Furla's official Facebook campaign page features original stories of four women and four representative bags from the collection. Triggered by encounters with their bags, the women confront themselves and strive for subtle change. These works capture the everyday lives of contemporary women, who may find themselves reflected in these aspirations and feel an undeniable sense of empathy.

Participating in the Facebook campaign "Everyday Life, My Bag, and Me." is simple. Just click "Like!" on your favorite of the four stories to enter the campaign. Five winners will be randomly selected to receive their favorite new bag featured in the stories.

The lineup of coveted bags includes "VENUS," characterized by its bi-color design and rounded silhouette; "DIVINA," a glamorous piece with a Siberian tiger motif; "CANDY SUNSET," an artistic creation expressing a sunset with a gradient; and "CORTINA," this season's it-bag from Furla. These bags are presented as items to support women seeking transformation.