A Tense Visual World Where Black's Beauty is Refined

This season, in line with the "BLACK TO THE FUTURE" theme, Furla combines the key color black with active colors and materials inspired by winter sports, as well as prints inspired by the fur of Siberian tigers that survive in extreme cold. This video art was filmed with three iconic new bags as its theme.





The production was handled by Davide Bedoni, an Italian artist supported by the Furla Foundation. He has also served as director for Furla's year-long art project,#CANDYCOOLdemonstrating his rich talent at Furla and creating another captivating world with this project.

The movie, symbolizing bags inspired by winter sports and featuring the new "CORTINA" with its vibrant colors combined with black, is a work where a female ice skater dancing like a flower and delicate frozen flowers seem to respond to each other. The ice rink was prepared solely for this shoot, and elements like flowers were pulverized using nitrogen, creating the visuals with grand scale and meticulous technique.

Behind-the-Scenes of the Movie Shoot Also Revealed

Furthermore, the video symbolizing the bag with a Siberian tiger motif features a real, massive 210kg Siberian tiger. Its majesty, along with droplets and ice from its beautiful fur, are depicted artistically. Then, in the video featuring the iconic transparent bag made of special PVC material, "Candy," the bag plunges into flowing water, and the way the water changes shape is captured with exquisite detail, expressing the coldness of winter.






An artistic visual world where elements like snow, ice, and water, which represent a cold and sophisticated winter alongside black, are delicately depicted. The works are currently available on the Furla website (www.furla.com/jp/video-mood/).

Furla Japan
Tel. 03-5770-4161
www.furla.com