Focus on the New "Tote W" and "Capucines" Bags

Michelle Williams was chosen as the muse for the new campaign for her outstanding talent as an actress and her courageous pursuit of various roles with passion, embodying the image of an independent woman. The shoot was handled by Peter Lindbergh, capturing Michelle Williams in a sensual lace-and-strip dress from the 2013-14 Autumn/Winter collection, paired with a mannish coat, in a delicate yet striking manner. The styling was by Jacob K, hair by Sam McKnight, and makeup by Stéphane Marais.

This campaign was created with two new bags, the "Tote W" and the "Capucines," as key items. The "Tote W," with its bold lines reminiscent of the letter W and an innovative combination of diverse materials, offers a graphical impression and expresses a new facet of the brand's iconic monogram. The "Capucines," timeless yet imbued with femininity, embodies the Maison's craftsmanship in leather.
This new advertising campaign will be rolled out globally from late July 2013. Be sure to check out the luxurious visuals that highlight the beauty of our new muse, Michelle Williams.

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