LOUIS VUITTON: The Iconic "Neverfull" Bag Now in Epi Leather

Launching in 14 stores ahead of nationwide release in September

The Iconic "Neverfull" Bag Welcomes the Epi Line

LOUIS VUITTONThe popular "Neverfull MM" icon bag from Louis Vuitton now features a colorful Epi line! Ahead of its nationwide release in September, sales begin June 28 (Friday) at select stores across 14 locations.

Text by YANAKA Tomomi

Available in Seven Colors, from Vivid Accents to Chic Black

The "Neverfull MM," with its timeless style and functional beauty, has captivated women worldwide. This beloved model is now reborn with a modern twist in the Epi line, adorned with vibrant colors and a fresh allure.

First introduced in 1985, the Epi line is characterized by a grained pattern inspired by designs used by the Maison in the 1920s. It was named "Epi"—the French word for "ear of wheat"—due to the resemblance of its embossed pattern to wheat stalks. Crafted with the Maison's advanced techniques, the leather boasts exceptional durability and water resistance, making it highly practical. Nearly 30 years since its debut, it remains one of the brand's signature lines, cherished by many. Now, this traditional and historic Epi line has been adopted for the popular "Neverfull" model.

The colors range from fuchsia, fig (purple), piment (orange), indigo, cyan (blue), and citron (yellow) to noir (black), offering a rich palette of seven shades from vivid accent colors to sophisticated black. The colorful "Neverfull MM" exudes a sense of refined elegance befitting the modern woman. Whether for daily use or as a statement piece to elevate your outfit, discover your favorite shade first at one of our 14 stores nationwide, from Hokkaido to Fukuoka.

Neverfull MM
Price | ¥216,300
Size | H29×W32×D19cm
Exclusive Pre-Sale Stores | Marui Imai Sapporo, Sendai Fujisaki, Matsuya Ginza, Ginza Namiki Dori, Omotesando, Roppongi, Futako Tamagawa, Nagoya Matsuzakaya, Nagoya Midland Square, Nagoya Sakae, Osaka Hilton Plaza, Osaka Shinsaibashi, Kobe Maison, Fukuoka

LOUIS VUITTON Customer Service
0120-00-1854