VERSUS VERSACE | Countdown to the Unveiling of the New Versus Under J.W. Anderson!

VERSUS VERSACE

Countdown to the Collection and Teaser Ads Revealed

The New Versus Versace Website Pre-Launches

In anticipation of the new collection presentation in New York on Wednesday, May 15th, the Versus Versace website has pre-launched. A countdown to the collection announcement began on Monday, April 15th.

Text by KUROMIYA Yuzu

Communicating the Brand's Spirit and DNA to a Younger Generation

For the Autumn/Winter 2013 collection, Versus Versace welcomes J.W. Anderson as its new designer. In preparation for the new collection's unveiling, the pre-launched Versus Versace website (www.versusversace.com) features a countdown to the collection's debut and a teaser campaign.

This social media campaign will deliver content about the new Versus Versace collection and more. It aims to communicate the brand's spirit and DNA to a younger generation. Additionally, Donatella Versace's comments on the new Versus Versace will be released on YouTube soon, with plans to feature behind-the-scenes images.

On the same day as the presentation, the website versusversace.com, including the online shop, will fully launch. The new Versus Versace targets a young generation that is urban, digitally savvy, and free-spirited, utilizing social media extensively as a platform to connect with this new audience. In the future, alongside the official website, Facebook, and YouTube, official accounts on Twitter, Instagram, and Google+ will also open, providing the latest information rapidly through these channels.

With the countdown to the collection underway, the new Versus Versace is generating excitement. Anticipation is high for what kind of presentation J.W. Anderson will unveil.