“Look at my face when I speak!” Messages Conveyed Beyond Words

A person's expression and facial features can often convey far more emotion and information than spoken words. By observing the speaker's face, we can reconfirm the meaning of their utterance and decipher their emotions and true intentions. ETRO's "Faccia da Paisley," launched as part of the 2013 Summer Campaign, collages paisley into unique face motifs with playful designs and colors. It evolves the brand's signature pattern not just as a motif, but into a new graphic that speaks to the brand's story and concept without words.

The collection includes silk pocket squares, each featuring one of six distinct expressions, as well as cotton T-shirts and cotton shopping bags. The shopping bags, in particular, are limited edition items created exclusively for Japan, making them a must-have.

Far from the symmetrical patterns of traditional decorative designs, "Faccia da Paisley" presents vibrant, colorful paisley faces brimming with dynamism and humor. The unique cast of characters created by the collaged paisley seems to eloquently articulate ETRO's brand identity.

2013 Summer Campaign "Faccia da Paisley" Collection
Pocket Squares (6 variations)
Price | ¥14,700 each
Size | W45 x H45cm

Cotton T-shirts (3 colors)
Price | ¥29,400 each

Shopping Bags (3 colors, Japan exclusive)
Price | ¥48,300 each
Size | W30 x H30cm

ETRO Japan
Tel. 03-3406-2655