FASHION /
WOMEN
January 30, 2015
CAMPER | "Once On, Never Off!" Fair Held, Offering a Chance to Experience the Long-Awaited Reissue of the Brothers
CAMPER
An Opportunity to Experience Camper's Comfort
The "Once On, Never Off!" Fair is Underway
The highlight of Camper's "Once On, Never Off!" fair, running until Wednesday, March 20th, is the "Brothers Bisi," a revival of the iconic "Brothers" line this season. Visitors to the fair who try on their preferred shoes in-store will receive a complimentary Camper original magnet (while supplies last).
Text by KAJII Makoto (OPENERS)
Focus on the Lightweight, Durable, and Comfortable "Brothers Bisi" Sneakers
"Once On, Never Off!" means that once you put them on, you won't want to take them off. The fair is being held at the Omotesando store, Daikanyama store, and Camper shops in major department stores and shopping centers nationwide.
Shoes so lightweight, you feel like you could fly high in the sky with the birds.──Since their debut in 1992 with this very description, the "Brothers" line has been an iconic sneaker collection for Camper. Now, in response to fervent fan demand, they have finally been revived this season.
Camper's design team created the "Take Off System," an upward-curving sole that mirrors the natural curve of a walking stride. This has become synonymous with Camper's signature comfort. Furthermore, the sole, inspired by the tread pattern of bicycle tires, allows for smooth steps.
This season's standout item is the high-cut "Brothers Bisi," featuring a 3.5cm thick yet lightweight outsole. It's worth noting Camper's innovative design that tackles the seemingly contradictory themes of "volume and lightness."
Also available are daypacks, backpacks, and waist bags from Camper's characteristically lightweight, durable, and functional "Roketto" bag series.
Camper "Once On, Never Off!" Fair
Dates: Until Wednesday, March 20, 2013
CAMPER
Tel. 03-5412-1844
http://www.camper.com/ja
http://blog.camper.com/jp/
https://twitter.com/camperjapan
https://www.facebook.com/camper



